Lots of great content out there this month as it relates to search, social, and analytics. So much so that I’m beginning to worry. Doesn’t anyone go on holiday anymore? With all that great info out there, coming down to a handful of favorites was tough, but here it is, your online marketing articles of the month for July 2010. Read more…
CNN is arguably an online marketing success story like no other. CNN.com, a division of Turner broadcasting and a Time Warner company, had what it took to succeed when many other “traditional” news outlets struggled to find a foothold in the digital media space. My guest today is a guy that “get’s it”: Topher Kohan, in-house SEO coordinator at CNN, who was responsible for a 17% increase in search traffic year over year for various websites under the CNN umbrella. He stops by to discuss optimizing news for search, and his guest panelist appearance at SES San Francisco and Connected Marketing Week. Read more…
I totally realize it’s already July 12th, however I’ve been so wrapped-up in writing and presenting great content elsewhere that I let my own blog slip. Apologies to my loyal readers, more content is on it’s way, but for now I’m catching up on some much-needed link-loving for the month that was June 2010. A lot went on in June, including Search Engine Strategies Toronto. Read more…
We’re now literally only a few weeks away from SES Toronto, and I was able to land a huge special guest. None other than legendary SEO, Jim Hedger! As a fellow Canadian with years of experience it only makes sense that he moderates a panel entitled “SEO Then and Now: What’s the Same? What’s New?“ Always an entertaining and informative guest, Jim has agreed to share his unique perspective on Canadian-specific SEO issues on PPC-Advice.com. Read more…
I thought about starting this post with a comparison of how Canadian industry is faring better than our neighbors in the United States and across the pond in Europe, but I didn’t want to rub more salt in the wound after a stellar Olympic Men’s Hockey Gold medal win. After all, we need something to hold on to because we Canadians have a whack of challenges when it comes to search engine optimization and pay per click marketing. That’s why I love a show like SES Toronto: you get all the Canadian online marketing experts in one place for a show that’s big on practical advice and attendee satisfaction. Read more…
WordStream today announced a strong addition to their online marketing research and content creation products with the release of “WordStream for SEO”. Dubbed “keyword research on steroids,” WordStream for SEO is an advanced toolset of more traditional keyword research tools prompting discovery through suggestions, but also additional keyword analytics, organization and content authoring tools such as the Blog SEO plugin for FireFox. Read more…
March 2010 was a busy month for the search marketing industry, mainly due to news and announcements surrounding SES New York. Here are a collection of links to articles that I’ve collected over the month that I think are valuable resources to online marketing, which include great content covering paid search, SEO, web analytics, and social media. Read more…
This February, I’m going to start a new recurring monthly post of recent news and events in the search marketing industry. These are a collection of links to articles that I’ve collected over the month that I think are valuable resources to online marketing and can range from paid search, to SEO, to analytics, and social media. Read more…
It’s that time of year again. Time to look back at the last twelve months and reflect on what was a roller coaster year on PPC-Advice.com. There were good times and there were bad, there were times a few articles were stumbled and dug, and some articles that just plain sucked. Before we ring in the new year, and possibly a new site (OMG teaser…) let’s go over a few of my favorite posts, a few of your favorite posts, and a few odd-ball articles you may want to revisit. Read more…
Last week, I caught up with a very busy guy in the realm of online marketing and SEO. Ray “Catfish” Comstock, a true rock and roller of search marketing, a highly quotable and highly regarded SEO expert, is officially (by day) the senior search strategist at BusinessOnLine. I’d be remiss to mention that by night he’s actually a genuine rocker with Dive Bomber, hence the photo to the right. He’s also going to be participating in a panel entitled “Meaningful SEO Metrics: Going Beyond the Numbers” at SES Chicago 2009. Is there anything he can’t do? Let’s find out. Read more…
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