Top 5 Dead Giveaways of SEO Con Artists & How to Protect Yourself

Those of us in the search community who have been around for a while can probably attest to this scenario: we’re at a trade show, speaking at a conference, or even having a drink at a bar and someone comes up to us to ask, “I’m paying $500 per month with an SEO company and I’m not happy with the results, can you have a look and let me know what you’d do differently?” Continue reading Top 5 Dead Giveaways of SEO Con Artists & How to Protect Yourself

Top 10 SEO Myths… Dispelled

In continuation to a relatively popular article I wrote last month on top web analytics myths, I thought I would expand upon the theme of dispelling myths again this month. This time, I turned to some fellow Search Engine Watch contributors to help crowd-sourced a list of favorite SEO myths we’ve heard over the years. In no particular order, these are our top 10 SEO myths… dispelled. Continue reading Top 10 SEO Myths… Dispelled

Video: Surviving Google Panda Update from SES Toronto

Jonathan Allen, Director, SearchEngineWatch, interviews Thom Craver, Web and Database Specialist, Saunders College (RIT), Dave Davies, CEO, Beanstalk SEO, Garry Przyklenk, Founder, Eclipseo Online Marketing (and PPC-Advice.com), and Terry Van Horne, Partner, Reliable SEO and SEO Training Dojo, at SES Toronto 2011 on the subject of the most recent change to Google’s algorithm called Panda.

Top 5 Google Panda Update Survival Tips

Disclaimer: this article was originally written for Search Engine Watch.

Google Panda 2.2 is looming to drop sometime soon, and with it, increasing levels of apprehension in the small business community on fears of further collateral damage to organic search traffic. As a speaker at SES Toronto this year, I had the distinct honor of accompanying Dave Davies, Thom Craver and Terry Van Horne on a panel to discuss the impact of Google Panda, and long-term strategies for SEO success. Continue reading Top 5 Google Panda Update Survival Tips

The MEGA list of top SEO tools the professionals use

Honing your search engine optimization (SEO) skills goes well beyond tips and tricks you read in tidbits across the web. It requires time, patience, testing, and a lot of research.

Unfortunately, there are a lot of moving parts including the personalization of search results based on past search behavior, localization, language, user experience, and a host of other potential ranking factors. Fortunately, there are literally dozens of tools that can help, whether they’re free, freemium, paid, or even “no cost to you.”

When I originally posted this article on Search Engine Watch, I had no idea it would be amongst the top 10 posts of 2010, finishing at third overall. Continue reading The MEGA list of top SEO tools the professionals use

Online marketing news in review, July 2010

Lots of great content out there this month as it relates to search, social, and analytics. So much so that I’m beginning to worry.  Doesn’t anyone go on holiday anymore?  With all that great info out there, coming down to a handful of favorites was tough, but here it is, your online marketing articles of the month for July 2010. Continue reading Online marketing news in review, July 2010

Optimizing News for Search with Topher Kohan of CNN

CNN is arguably an online marketing success story like no other.  CNN.com, a division of Turner broadcasting and a Time Warner company, had what it took to succeed when many other “traditional” news outlets struggled to find a foothold in the digital media space.  My guest today is a guy that “get’s it”: Topher Kohan, in-house SEO coordinator at CNN, who was responsible for a 17% increase in search traffic year over year for various websites under the CNN umbrella.  He stops by to discuss optimizing news for search, and his guest panelist appearance at SES San Francisco and Connected Marketing Week. Continue reading Optimizing News for Search with Topher Kohan of CNN

Online marketing news in review, June 2010

I totally realize it’s already July 12th, however I’ve been so wrapped-up in writing and presenting great content elsewhere that I let my own blog slip.  Apologies to my loyal readers, more content is on it’s way, but for now I’m catching up on some much-needed link-loving for the month that was June 2010.  A lot went on in June, including Search Engine Strategies Toronto. Continue reading Online marketing news in review, June 2010

Legendary SEO Jim Hedger on Canadian SEO issues

We’re now literally only a few weeks away from SES Toronto, and I was able to land a huge special guest.  None other than legendary SEO, Jim Hedger!  As a fellow Canadian with years of experience it only makes sense that he moderates a panel entitled “SEO Then and Now: What’s the Same? What’s New?”  Always an entertaining and informative guest, Jim has agreed to share his unique perspective on Canadian-specific SEO issues on PPC-Advice.com. Continue reading Legendary SEO Jim Hedger on Canadian SEO issues