Matt Cutts, Ben Gomes, and Amit Singhal discuss the Google search philosophy, their dedication to increase the quality of search results, and hint at possibilities for the future of the search giant.
I don’t blame webmasters, marketers or even the casual blogger for having such a hard time grasping the one true testament of SEO, if that really even exists, because things change on a daily, or even hourly basis. Plus, you have so-called experts touting tall tales of black-hat SEO, and how “in my day I could stuff keywords until the cows came home to rank 1st overall in Google”. The basics are relatively straightforward, and fundamentally unchanged over the past few years; it’s the tactics that have changed. So here is a run through of all the latest resources I could find to dispel the myths and set the records straight. Continue reading Dispelling the Myths of SEO
External measurement tools enable us to track the relative success of our marketing efforts with those of our competitors. As most internal measurement tools are closed and often more guarded than Fort Knox, external analysis can be extremely helpful to put our metrics in context. comScore offers a vast array of online measurement tools, combining the best of panel-based data collection and on-page tagging. Eli Goodman is a 10 year veteran in technology and marketing and leads comScore’s Search division. He sat down to talk to us at Search Engine Strategies San Jose 2009, after delivering an eye-opening presentation entitled “Where to next?” Continue reading SES San Jose 2009: Eli Goodman, ComScore Interview
Day two started right where Day one left off, with tons of more informative sessions. Unfortunately, we only have two people from PPC-Advice.com covering the conference, which means we can only cover 2 of a possible 5 simultaneous tracks, hopefully next year we can get more people to come along.
Speaking of next year, the organizers of the show have already scheduled next year’s Silicon Valley show for outside of the valley, but within the bay Area. Next year, SES will be coming from San Francisco, and no one could be happier about that than me. Apparently, organizers, sponsors, speakers, and the engines themselves have all agreed – San Jose is hard to get to, has zero night-life, and is about the same distance from the major engine’s HQ’s in the valley. Sweeeeeet. Continue reading SES San Jose 2009 Day 2 Recap: Google, Google, and more Google.
Given the recent economic downturn and attendance numbers in a downward spiral over the past year or so, turnout for SES San Jose, the granddaddy of all online marketing shows, was surprisingly optimistic. Not only are all major search engines, agencies, and tool providers on hand for the festivities, experts from all walks of marketing disciplines are presenting on their specialties. It’s the perfect storm, in the perfect weather, at the perfect time for optimizing online marketing. Continue reading SES San Jose 2009 Day 1 Recap: Clay Shirky, Analytics, Conversion and more, oh my!