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Archive for the ‘Bing’ Category

Bing! Your conversions are ready

January 12th, 2010 2 comments

You know, I didn’t know what to make of all the hype back at SES Chicago last year.  There were tons of people talking about how great Bing! had become, and how it would be so much better once they integrate Yahoo properties into Adcenter.  Being a seasoned veteran of the pay-per-click marketing game and having wasted many hours on trying to bleed the stone, I didn’t think twice about giving Microsoft another chance until recently.  Boy, was I wrong to wait! Read more…

SES San Jose 2009: Eli Goodman, ComScore Interview

August 24th, 2009 No comments

Eli Goodman, comScoreExternal measurement tools enable us to track the relative success of our marketing efforts with those of our competitors.  As most internal measurement tools are closed and often more guarded than Fort Knox, external analysis can be extremely helpful to put our metrics in context.  comScore offers a vast array of online measurement tools, combining the best of panel-based data collection and on-page tagging.  Eli Goodman is a 10 year veteran in technology and marketing and leads comScore’s Search division.  He sat down to talk to us at Search Engine Strategies San Jose 2009, after delivering an eye-opening presentation entitled “Where to next?” Read more…

SES San Jose 2009 Day 2 Recap: Google, Google, and more Google.

August 12th, 2009 No comments

Day two started right where Day one left off, with tons of more informative sessions.  Unfortunately, we only have two people from PPC-Advice.com covering the conference, which means we can only cover 2 of a possible 5 simultaneous tracks, hopefully next year we can get more people to come along.

Speaking of next year, the organizers of the show have already scheduled next year’s Silicon Valley show for outside of the valley, but within the bay Area.  Next year, SES will be coming from San Francisco, and no one could be happier about that than me.  Apparently, organizers, sponsors, speakers, and the engines themselves have all agreed – San Jose is hard to get to, has zero night-life, and is about the same distance from the major engine’s HQ’s in the valley.  Sweeeeeet. Read more…

SES San Jose 2009 Day 1 Recap: Clay Shirky, Analytics, Conversion and more, oh my!

August 11th, 2009 No comments

Given the recent economic downturn and attendance numbers in a downward spiral over the past year or so, turnout for SES San Jose, the granddaddy of all online marketing shows, was surprisingly optimistic.  Not only are all major search engines, agencies, and tool providers on hand for the festivities, experts from all walks of marketing disciplines are presenting on their specialties.  It’s the perfect storm, in the perfect weather, at the perfect time for optimizing online marketing. Read more…

Solid Online Marketing Tips for a Shaky Economy

June 25th, 2009 2 comments

richter-scaleWith all the talk lately about new and emerging technologies, social spheres, and potential easy wins in online marketing, it’s hard to decipher the signal from the noise.  A shaky economy doesn’t help matters, because many companies are moving to either increase short-term gains or foster long-term strategy and right the boat.  Fragmented advice is easy to come by, so I present to you one cohesive strategy of online marketing with a few tactical real-world examples of how you might implement change. Read more…