Matt Cutts, Ben Gomes, and Amit Singhal discuss the Google search philosophy, their dedication to increase the quality of search results, and hint at possibilities for the future of the search giant.
March 2010 was a busy month for the search marketing industry, mainly due to news and announcements surrounding SES New York. Here are a collection of links to articles that I’ve collected over the month that I think are valuable resources to online marketing, which include great content covering paid search, SEO, web analytics, and social media. Read more…
The Search Engine Marketing Professional Organization’s (SEMPO) annual State of the Search Engine Marketing Report was released today. This year’s report is based on a global online survey of nearly 1,500 client-side marketers and agency respondents and was conducted by Econsultancy. Not surprisingly, the hefty 111-page report highlights recent shifts in marketing spend from traditional offline channels to more efficient, effective and measurable online marketing and search marketing tactics, and identifies the biggest challenge facing marketers is the ability to measure ROI. Detailed findings including visuals after the break… Read more…
You know, I didn’t know what to make of all the hype back at SES Chicago last year. There were tons of people talking about how great Bing! had become, and how it would be so much better once they integrate Yahoo properties into Adcenter. Being a seasoned veteran of the pay-per-click marketing game and having wasted many hours on trying to bleed the stone, I didn’t think twice about giving Microsoft another chance until recently. Boy, was I wrong to wait! Read more…
I was quite surprised to see such an overwhelming emphasis on web analytics, data, integration, and core business impact metrics such as return on investment and lifetime value of the client today. It’s somewhat unusual for much of the session talk to stray far from general search marketing, because as marketers we perhaps tend to gloss over the numbers in the name of branding efforts and long term investments in growth. Not so with SES Chicago! Not anymore! Read more…
I don’t blame webmasters, marketers or even the casual blogger for having such a hard time grasping the one true testament of SEO, if that really even exists, because things change on a daily, or even hourly basis. Plus, you have so-called experts touting tall tales of black-hat SEO, and how “in my day I could stuff keywords until the cows came home to rank 1st overall in Google”. The basics are relatively straightforward, and fundamentally unchanged over the past few years; it’s the tactics that have changed. So here is a run through of all the latest resources I could find to dispel the myths and set the records straight. Read more…
External measurement tools enable us to track the relative success of our marketing efforts with those of our competitors. As most internal measurement tools are closed and often more guarded than Fort Knox, external analysis can be extremely helpful to put our metrics in context. comScore offers a vast array of online measurement tools, combining the best of panel-based data collection and on-page tagging. Eli Goodman is a 10 year veteran in technology and marketing and leads comScore’s Search division. He sat down to talk to us at Search Engine Strategies San Jose 2009, after delivering an eye-opening presentation entitled “Where to next?” Read more…
Day two started right where Day one left off, with tons of more informative sessions. Unfortunately, we only have two people from PPC-Advice.com covering the conference, which means we can only cover 2 of a possible 5 simultaneous tracks, hopefully next year we can get more people to come along.
Speaking of next year, the organizers of the show have already scheduled next year’s Silicon Valley show for outside of the valley, but within the bay Area. Next year, SES will be coming from San Francisco, and no one could be happier about that than me. Apparently, organizers, sponsors, speakers, and the engines themselves have all agreed – San Jose is hard to get to, has zero night-life, and is about the same distance from the major engine’s HQ’s in the valley. Sweeeeeet. Read more…
Given the recent economic downturn and attendance numbers in a downward spiral over the past year or so, turnout for SES San Jose, the granddaddy of all online marketing shows, was surprisingly optimistic. Not only are all major search engines, agencies, and tool providers on hand for the festivities, experts from all walks of marketing disciplines are presenting on their specialties. It’s the perfect storm, in the perfect weather, at the perfect time for optimizing online marketing. Read more…
I dropped the ball on this one, it’s been over a year since Yahoo acquired IndexTools but with all the Microhoo/Yagoog/Yahbing/Binghoo news between then and now, I admit that I took my eye off Yahoo Web Analytics. Thankfully, enough folks remained on the IndexTools/Yahoo Web Analytics team, and I was able to get my hands on membership. With the rumors going around about how Google pimps their own Search conversion/goal attribution, it’s nice to know there’s more choice out there. Read more…
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