Bing! Your conversions are ready
Jan 12, 2010 Bing, Google Adwords, Microsoft adCenter, Yahoo
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You know, I didn’t know what to make of all the hype back at SES Chicago last year. There were tons of people talking about how great Bing! had become, and how it would be so much better once they integrate Yahoo properties into Adcenter. Being a seasoned veteran of the pay-per-click marketing game and having wasted many hours on trying to bleed the stone, I didn’t think twice about giving Microsoft another chance until recently. Boy, was I wrong to wait!
SES Chicago Day 1 Recap: Strong focus on data, ROI and LTV
Dec 7, 2009 Mobile, PPC Programs, SES Tour, Search Engines, web analytics
I was quite surprised to see such an overwhelming emphasis on web analytics, data, integration, and core business impact metrics such as return on investment and lifetime value of the client today. It’s somewhat unusual for much of the session talk to stray far from general search marketing, because as marketers we perhaps tend to gloss over the numbers in the name of branding efforts and long term investments in growth. Not so with SES Chicago! Not anymore!
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Tags: blended attribution, bryan eisenberg, Google Analytics, jeff jarvis, lifetime value, phil mui, real time search, rupert murdoch, search engine strategies chicago, semantic search, web analytics, wolfram alpha
Dispelling the Myths of SEO
Sep 21, 2009 Google, SEO, Search Engines, Webmaster Tips, Yahoo
I don’t blame webmasters, marketers or even the casual blogger for having such a hard time grasping the one true testament of SEO, if that really even exists, because things change on a daily, or even hourly basis. Plus, you have so-called experts touting tall tales of black-hat SEO, and how “in my day I could stuff keywords until the cows came home to rank 1st overall in Google”. The basics are relatively straightforward, and fundamentally unchanged over the past few years; it’s the tactics that have changed. So here is a run through of all the latest resources I could find to dispel the myths and set the records straight.
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SES San Jose 2009: Eli Goodman, ComScore Interview
Aug 24, 2009 Bing, ComScore, Google, New Technology, SES Tour, Search Engines, Yahoo
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External measurement tools enable us to track the relative success of our marketing efforts with those of our competitors. As most internal measurement tools are closed and often more guarded than Fort Knox, external analysis can be extremely helpful to put our metrics in context. comScore offers a vast array of online measurement tools, combining the best of panel-based data collection and on-page tagging. Eli Goodman is a 10 year veteran in technology and marketing and leads comScore’s Search division. He sat down to talk to us at Search Engine Strategies San Jose 2009, after delivering an eye-opening presentation entitled “Where to next?”
Tags: ComScore, comscore media metrix, eli goodman, hybrid approach, panel data, search marketing, social marketing
SES San Jose 2009 Day 2 Recap: Google, Google, and more Google.
Aug 12, 2009 Analytics Tools, Bing, Google, Google Analytics, New Technology, SES Tour, Social Media, Yahoo
Day two started right where Day one left off, with tons of more informative sessions. Unfortunately, we only have two people from PPC-Advice.com covering the conference, which means we can only cover 2 of a possible 5 simultaneous tracks, hopefully next year we can get more people to come along.
Speaking of next year, the organizers of the show have already scheduled next year’s Silicon Valley show for outside of the valley, but within the bay Area. Next year, SES will be coming from San Francisco, and no one could be happier about that than me. Apparently, organizers, sponsors, speakers, and the engines themselves have all agreed – San Jose is hard to get to, has zero night-life, and is about the same distance from the major engine’s HQ’s in the valley. Sweeeeeet.
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Tags: Google Adwords, Google Analytics, google website optimizer, keynote failure, online marketing, ses san jose 2009, social media marketing, youtube
SES San Jose 2009 Day 1 Recap: Clay Shirky, Analytics, Conversion and more, oh my!
Aug 11, 2009 Analytics Tools, Bing, Economics, Google, Mobile, New Technology, PPC Programs, SEO, SES Tour, Social Media, Webmaster Tips, Yahoo
Given the recent economic downturn and attendance numbers in a downward spiral over the past year or so, turnout for SES San Jose, the granddaddy of all online marketing shows, was surprisingly optimistic. Not only are all major search engines, agencies, and tool providers on hand for the festivities, experts from all walks of marketing disciplines are presenting on their specialties. It’s the perfect storm, in the perfect weather, at the perfect time for optimizing online marketing.
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Tags: Bing, global websites, Google, online marketing, search engine strategies, ses san jose 2009, Yahoo
Yahoo Web Analytics, more choice equals more better
Aug 3, 2009 Analytics Tools, Google Analytics, New Technology, Omniture, Woopra, Yahoo, Yahoo Web Analytics
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I dropped the ball on this one, it’s been over a year since Yahoo acquired IndexTools but with all the Microhoo/Yagoog/Yahbing/Binghoo news between then and now, I admit that I took my eye off Yahoo Web Analytics. Thankfully, enough folks remained on the IndexTools/Yahoo Web Analytics team, and I was able to get my hands on membership. With the rumors going around about how Google pimps their own Search conversion/goal attribution, it’s nice to know there’s more choice out there.
Tags: advanced segmentation, analytics api, realtime reporting, Yahoo Web Analytics
Finding and Keeping Top Online Marketing Talent
Jul 17, 2009 Economics, Search Engines, Social Media
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The first reaction I’m probably going to get for writing such a hot-button topic is, “Garry, why’d you talk about my company”. Don’t you worry, it’s not your company, or my company, or any company, it’s most companies. Face it, if you knew the questions to ask, skills to look for, business processes to change, you’d be retiring at forty in the Caribbean or embarking on your fourth start-up. Finding and keeping top online marketing talent is tough, mainly because of the things you can’t change.
Tags: blogging, employee retention, employment, Facebook, finding top talent, keeping top talent, linkedin, online marketing
Solid Online Marketing Tips for a Shaky Economy
Jun 25, 2009 Bing, Economics, Google Analytics, Landing Pages, New Technology, PPC Basics, SEO, Social Media, Webmaster Tips
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With all the talk lately about new and emerging technologies, social spheres, and potential easy wins in online marketing, it’s hard to decipher the signal from the noise. A shaky economy doesn’t help matters, because many companies are moving to either increase short-term gains or foster long-term strategy and right the boat. Fragmented advice is easy to come by, so I present to you one cohesive strategy of online marketing with a few tactical real-world examples of how you might implement change.
Tags: digital media, online marketing tips, paid search, shaky economy, smooze, social media optimization, twitter
SES Toronto Day 2: Recap
Jun 9, 2009 Acquisio, SEO, SES Tour, Search Engines
On the heels of a relatively productive first day at SES Toronto, day two delivered more of the same. With an impressive keynote address, and more sessions packed into a somewhat busier trafficked day, business certainly did pick up. As some of you probably noticed, yesterday I finally caved and relented to the hype that is Twitter, and actually started using it and <gasp> kinda like it.
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Tags: Acquisio, emanuel rosen, google adsense for mobile, nvi solutions, ses toronto, twitter, yahoo canada
