Although Yahoo has rejected a $31 per stock bid by Microsoft to buy the company, they had planned to inflate their true market value with surges of recent growth. It’s an interesting story of two big names, but two small “Davids” in advertising compared to the “Goliath” that is Google. Where is Google in all this? Probably taking the advice of numerous industry insiders telling them to stay out of it. Here’s why… Read more…
Normally big news such as a Microsoft purchase of Yahoo would be left to normal news sites, but since the acquisition would have profound effects on the pay-per-click advertising market, I can’t pass up the chance to comment on it. From a holistic perspective, Microsoft’s acquisition of Yahoo comes as no surprise, as Yahoo has been floundering financially in recent months. From an online advertising perspective, Microsoft will try to position themselves as the only viable alternative to Google Adwords. Or so they think! Read more…
Without much fanfare, Yahoo finally releases the domain blocking tool for the Yahoo Search Partner Network. Although this will be a welcome addition to the growing amount of tools Yahoo is offering, many see it’s addition as moot. Is anyone really marketing on the Yahoo Search Partner Network? With the new Blocked Domains option, yes. Here’s why… Read more…
Over the past 6 months I’ve often wondered why the ads I use on a consistent basis in Google Adwords do not convert on Yahoo Search Marketing (Panama). After all, these ads are tried, tested, and true. They convert well for the most part, and yield a relatively high return on ad spend. So what makes YSM so different? Here is a list of observations I’ve made over the course of a few months. Read more…
Part two in our three part series on geo-targeted search share analysis focuses on the multi-talented Yahoo. I’ve been a big fan of Yahoo over the years because of all the tools that are readily at an advertiser’s fingers. Despite their minuscule traffic numbers compared to Google, there is a place for Yahoo in your paid search portfolio. But what kind of numbers should you expect when comparing US and Canadian geo-targeted campaigns?
Read more to find out. Read more…
Yahoo is certainly a giant in the search industry, however over the years Google’s David certainly has whopped Yahoo’s Goliath. However, they still remain the number one directory on the web, and have a loyal following. They’ve made great strides by partnering with local ISP’s such as Rogers Cable in Canada, Verizon in the United States, and British Telecom in the UK. And some of the features they offer to online marketers are just plain cool. Read more…
