Keep your fingers crossed, Omniture Search Center 3.1 Release Scheduled
Wednesday, July 23rd, 2008 Posted in Omniture, PPC Programs, Yahoo Search Marketing, Google Adwords | No Comments »Admittedly, Omniture had a rocky start to the new year with the release of both Site Catalyst 14 and Search Center 3 back in March, with several hot fixes going into effect shortly after both releases. My post outlining these ...
Adsspy plays hardball with Made-for-Adsense Sites
Monday, June 16th, 2008 Posted in Webmaster Tips, Analytics Tools, Yahoo Search Marketing, Google Adwords | 1 Comment »Playing on the content network is usually just that, a big unorganized and chaotic game. It pits advertiser against publisher, in a constant battle for cheap traffic, domain monetization, campaign optimization, and even fraudulent clicks. Marketers have a heck of ...
Phantom Yahoo Spending and Analytics: Omniture Search Center
Thursday, June 5th, 2008 Posted in Omniture, Yahoo Search Marketing | 1 Comment »With substantiated claims that Yahoo automatically inserts keywords, bids, and new ads into existing campaigns, analysts are having a hard time learning the true impact those changes have on their bottom line. Yesterday's news about Yahoo automatically 'optimizing' advertiser ...
Phantom Yahoo Spending not an isolated incident
Wednesday, June 4th, 2008 Posted in Omniture, Yahoo Search Marketing | No Comments »Although I had observed something similar happen to a few select Yahoo accounts I manage, Joe over at PPC Hero dropped me a line and confirmed that it is not an isolated incident. Apparently, Yahoo is optimizing campaigns automatically, which ...
Yahoo intends to offer IndexTools Free, listening Omniture?
Thursday, April 17th, 2008 Posted in Omniture, Yahoo Search Marketing | 2 Comments »Not long ago I posted a rant on what I thought were major problems with Omniture's newest releases, SiteCatalyst 14 and SearchCenter 3. I'll be honest, it got a lot of attention for my relatively small blog and I thought ...
What Yahoo outsourcing would do to Google Adwords
Thursday, April 10th, 2008 Posted in Yahoo Search Marketing, Google Adwords | 3 Comments »The only reason I endorsed the Microsoft takeover of Yahoo was because after thinking about the deal from an online advertising perspective, it would setup a nice healthy rivalry between two technology giants. With recent Hitwise numbers indicating Google dominating ...
PPC Ad Testing using Personas
Tuesday, March 25th, 2008 Posted in Microsoft adCenter, Yahoo Search Marketing, Google Adwords, PPC Basics | No Comments »The concept of using customer personas isn't new in marketing, but it can be a valuable exercise in finding the right ad text that either compels or pre-qualifies search users to click. Depending on your advertising goals, you may want ...
SES NY 2008 Day 1 Winner: Auditing Paid Listings and Click Fraud
Tuesday, March 18th, 2008 Posted in Yahoo Search Marketing, Google Adwords, Uncategorized | No Comments »Search Engine Strategies New York is quite possibly the most attended online marketing event in North America. The best and brightest in our industry join in various cities throughout the year on the SES tour, but seldom is the turnout ...
Yahoo says no now, working feverishly to show value
Monday, February 11th, 2008 Posted in Yahoo Search Marketing | No Comments »Although Yahoo has rejected a $31 per stock bid by Microsoft to buy the company, they had planned to inflate their true market value with surges of recent growth. It's an interesting story of two big names, but two small ...
Microsoft offers to buy Yahoo for $44.6 Billion
Friday, February 1st, 2008 Posted in Economics, Microsoft adCenter, Yahoo Search Marketing | 1 Comment »Normally big news such as a Microsoft purchase of Yahoo would be left to normal news sites, but since the acquisition would have profound effects on the pay-per-click advertising market, I can't pass up the chance to comment on it. ...
Yahoo Search Marketing Launches Blocked Domains
Wednesday, October 3rd, 2007 Posted in Yahoo Search Marketing | No Comments »Without much fanfare, Yahoo finally releases the domain blocking tool for the Yahoo Search Partner Network. Although this will be a welcome addition to the growing amount of tools Yahoo is offering, many see it's addition as moot. ...
Writing Ads on Yahoo Panama is Very Different
Wednesday, September 5th, 2007 Posted in Yahoo Search Marketing | No Comments »Over the past 6 months I've often wondered why the ads I use on a consistent basis in Google Adwords do not convert on Yahoo Search Marketing (Panama). After all, these ads are tried, tested, and true. They ...
USA vs. Canada Part 2: Yahoo Search Marketing
Thursday, August 16th, 2007 Posted in Yahoo Search Marketing | No Comments »Part two in our three part series on geo-targeted search share analysis focuses on the multi-talented Yahoo. I've been a big fan of Yahoo over the years because of all the tools that are readily at an advertiser's fingers. ...
Sexy Yahoo Search Marketing Features
Thursday, August 2nd, 2007 Posted in Yahoo Search Marketing | No Comments »Yahoo is certainly a giant in the search industry, however over the years Google's David certainly has whopped Yahoo's Goliath. However, they still remain the number one directory on the web, and have a loyal following. They've made ...
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