Leveraging ‘best in class’ qualities in Adwords Text Ads
Thursday, May 22nd, 2008 Posted in Landing Pages, Google Adwords | No Comments »Many advertisers find it hard to compete amongst giants of their industries because of their long-running ads, high-bidding practices, over-hyped brand awareness, and impression share coverage. How can you possibly win top spots and high converting clicks with the mega ...
Yahoo intends to offer IndexTools Free, listening Omniture?
Thursday, April 17th, 2008 Posted in Omniture, Yahoo Search Marketing | 2 Comments »Not long ago I posted a rant on what I thought were major problems with Omniture's newest releases, SiteCatalyst 14 and SearchCenter 3. I'll be honest, it got a lot of attention for my relatively small blog and I thought ...
What Yahoo outsourcing would do to Google Adwords
Thursday, April 10th, 2008 Posted in Yahoo Search Marketing, Google Adwords | 3 Comments »The only reason I endorsed the Microsoft takeover of Yahoo was because after thinking about the deal from an online advertising perspective, it would setup a nice healthy rivalry between two technology giants. With recent Hitwise numbers indicating Google dominating ...
Google Content Network Growing FAST
Monday, April 7th, 2008 Posted in Google Adwords | 1 Comment »It's amazing what an online behemoth like Google can do in only 6 short months. After all, it was only 6 months ago that I first reported Content Network placements becoming more and more unstable, a server side switch for ...
Dirty Tricks: Phishing for Google Adwords Logins
Wednesday, April 2nd, 2008 Posted in Webmaster Tips, Google Adwords | No Comments »Is nothing sacred? As an online marketer, I have little choice to disable spam filtering on my e-mail account, because more often than not, important e-mails that are filtered automatically go unanswered for weeks. Because of this exposure, I'm extremely ...
Google gDay Technology Predicts the Future
Tuesday, April 1st, 2008 Posted in Google Adwords | No Comments »Oh Google, what will you think of next? "Search Tomorrow's Web Today"
Breakthroughs from the Google Lab
Tuesday, April 1st, 2008 Posted in Google Adwords | No Comments »Google announced early today that they've started a joint program with Virgin to colonize Mars. Virgin, the brainchild of Sir Richard Branson, has in recent years rocketed to the forefront of space travel and exploration - making inner atmosphere space ...
PPC Ad Testing using Personas
Tuesday, March 25th, 2008 Posted in Microsoft adCenter, Yahoo Search Marketing, Google Adwords, PPC Basics | No Comments »The concept of using customer personas isn't new in marketing, but it can be a valuable exercise in finding the right ad text that either compels or pre-qualifies search users to click. Depending on your advertising goals, you may want ...
SES NY 2008 Day 3 Winner: Jeffrey Rohrs pwns Jason Calacanis
Thursday, March 20th, 2008 Posted in Google Adwords | No Comments »To be honest, I had never heard of Jason Calacanis until he made his keynote address at Search Engine Strategies New York. I had never heard of Mahalo.com either, the supposedly human curated web directory with the highest quality user ...
SES NY 2008 Day 1 Winner: Auditing Paid Listings and Click Fraud
Tuesday, March 18th, 2008 Posted in Yahoo Search Marketing, Google Adwords, Uncategorized | No Comments »Search Engine Strategies New York is quite possibly the most attended online marketing event in North America. The best and brightest in our industry join in various cities throughout the year on the SES tour, but seldom is the turnout ...
Adwords Demographics Targeting Progress Report
Thursday, February 28th, 2008 Posted in Facebook, Google Adwords | No Comments »A few weeks ago, I commented on the new Demographics Targeting features Adwords introduced as a beta. I pitted males versus females in a conversion test based on two polar opposite image ads. Letting the ads run for ...
Google Recognizes the need for Lessons in SEM
Monday, February 25th, 2008 Posted in Google Adwords | No Comments »In the "why didn't I think about that" category is a fine example of how Google reads and reacts to the online marketing world. Now students from around the world can compete in the Google Online Marketing Challenge, giving ...
Omniture Excel Client: One heck of an Analytics Tool
Wednesday, February 20th, 2008 Posted in Omniture, Google Adwords | 6 Comments »Omniture has come a long way in Analytics in a very short time span, and although much of my experience with their company comes via technical support calls and escalating minor annoyances, their SiteCatalyst Excel Client should really be praised ...
Good News on the Mobile Front, Google stops Traffic
Thursday, February 14th, 2008 Posted in Google Adwords | No Comments »That's right, if you didn't think cell phones were a bad enough influence on drivers, there's more bad news on the way from Wired. According to Wired, mobile internet users (more specifically iPhone users) are avid Googlers. It's not all ...
Yahoo says no now, working feverishly to show value
Monday, February 11th, 2008 Posted in Yahoo Search Marketing | No Comments »Although Yahoo has rejected a $31 per stock bid by Microsoft to buy the company, they had planned to inflate their true market value with surges of recent growth. It's an interesting story of two big names, but two small ...
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