PPC Ad Testing using Personas
Tuesday, March 25th, 2008 Posted in Microsoft adCenter, Yahoo Search Marketing, Google Adwords, PPC Basics | No Comments »The concept of using customer personas isn't new in marketing, but it can be a valuable exercise in finding the right ad text that either compels or pre-qualifies search users to click. Depending on your advertising goals, you may want ...
Microsoft offers to buy Yahoo for $44.6 Billion
Friday, February 1st, 2008 Posted in Economics, Microsoft adCenter, Yahoo Search Marketing | 1 Comment »Normally big news such as a Microsoft purchase of Yahoo would be left to normal news sites, but since the acquisition would have profound effects on the pay-per-click advertising market, I can't pass up the chance to comment on it. ...
Adwords Placement Targeting by Demographics, What if…
Friday, November 9th, 2007 Posted in Microsoft adCenter, Google Adwords | No Comments »With the introduction of Placement Targeted campaigns in Adwords, now comes the ability to target and setup strategic bidding on demographic sampling as well. Although this feature concept is somewhat dated thanks to MSN Adcenter, Google Adwords engineers have ...
Microsoft Buys Important Share of Facebook
Tuesday, October 30th, 2007 Posted in Microsoft adCenter | No Comments »Microsoft has made some serious strides in an effort to win back confidence in their advertising programs, most notably Microsoft adCenter. In recent months I've mentioned that adCenter traffic accounts for a mere 1% of the total traffic across ...
My Top 6-6-6 Microsoft adCenter Feature List
Tuesday, September 4th, 2007 Posted in Microsoft adCenter | No Comments »Those marketing folks over at Digital Advertising Solutions at Microsoft recently sent out an e-mail to most current advertisers informing them Ipsos may contact them regarding a customer survey on adCenter. This made be think: are Gates' advertising minions that ...
adCenter Content All Hype, like Vista (or is it?)
Wednesday, August 29th, 2007 Posted in Microsoft adCenter | No Comments »If you're like me and adopted Microsoft adCenter Content Network placements without resistance (to test the waters), you've probably noticed that the waters are pretty shallow. Not unlike PPC placements on SERPs, adCenter traffic just cannot contend with Google ...
USA vs. Canada Part 3: Microsoft adCenter
Friday, August 17th, 2007 Posted in Microsoft adCenter | No Comments »The final part in our three part series on pay-per-click search share focuses on the little search engine that could. Could be bigger, could be better, could be badder -- could buy most of the Eastern Seaboard. Microsoft ...
Sexy adCenter Features
Thursday, August 2nd, 2007 Posted in Microsoft adCenter | No Comments »Microsoft's adCenter pay per click program is the newest kid on the block, at least this time around. You'll still be hard pressed to find traffic estimates living up to their claims, but they do have some cool features ...
Loading ...
