Dirty Tricks: Phishing for Google Adwords Logins
Wednesday, April 2nd, 2008 Posted in Webmaster Tips, Google Adwords | No Comments »Is nothing sacred? As an online marketer, I have little choice to disable spam filtering on my e-mail account, because more often than not, important e-mails that are filtered automatically go unanswered for weeks. Because of this exposure, I'm extremely ...
Google gDay Technology Predicts the Future
Tuesday, April 1st, 2008 Posted in Google Adwords | No Comments »Oh Google, what will you think of next? "Search Tomorrow's Web Today"
Breakthroughs from the Google Lab
Tuesday, April 1st, 2008 Posted in Google Adwords | No Comments »Google announced early today that they've started a joint program with Virgin to colonize Mars. Virgin, the brainchild of Sir Richard Branson, has in recent years rocketed to the forefront of space travel and exploration - making inner atmosphere space ...
PPC Ad Testing using Personas
Tuesday, March 25th, 2008 Posted in Microsoft adCenter, Yahoo Search Marketing, Google Adwords, PPC Basics | No Comments »The concept of using customer personas isn't new in marketing, but it can be a valuable exercise in finding the right ad text that either compels or pre-qualifies search users to click. Depending on your advertising goals, you may want ...
SES NY 2008 Day 3 Winner: Jeffrey Rohrs pwns Jason Calacanis
Thursday, March 20th, 2008 Posted in Google Adwords | No Comments »To be honest, I had never heard of Jason Calacanis until he made his keynote address at Search Engine Strategies New York. I had never heard of Mahalo.com either, the supposedly human curated web directory with the highest quality user ...
SES NY 2008 Day 1 Winner: Auditing Paid Listings and Click Fraud
Tuesday, March 18th, 2008 Posted in Yahoo Search Marketing, Google Adwords, Uncategorized | No Comments »Search Engine Strategies New York is quite possibly the most attended online marketing event in North America. The best and brightest in our industry join in various cities throughout the year on the SES tour, but seldom is the turnout ...
Adwords Demographics Targeting Progress Report
Thursday, February 28th, 2008 Posted in Facebook, Google Adwords | No Comments »A few weeks ago, I commented on the new Demographics Targeting features Adwords introduced as a beta. I pitted males versus females in a conversion test based on two polar opposite image ads. Letting the ads run for ...
Google Recognizes the need for Lessons in SEM
Monday, February 25th, 2008 Posted in Google Adwords | No Comments »In the "why didn't I think about that" category is a fine example of how Google reads and reacts to the online marketing world. Now students from around the world can compete in the Google Online Marketing Challenge, giving ...
Omniture Excel Client: One heck of an Analytics Tool
Wednesday, February 20th, 2008 Posted in Omniture, Google Adwords | 6 Comments »Omniture has come a long way in Analytics in a very short time span, and although much of my experience with their company comes via technical support calls and escalating minor annoyances, their SiteCatalyst Excel Client should really be praised ...
Good News on the Mobile Front, Google stops Traffic
Thursday, February 14th, 2008 Posted in Google Adwords | No Comments »That's right, if you didn't think cell phones were a bad enough influence on drivers, there's more bad news on the way from Wired. According to Wired, mobile internet users (more specifically iPhone users) are avid Googlers. It's not all ...
Clean up your Adwords Content Network Placements
Thursday, February 7th, 2008 Posted in Google Adwords | 3 Comments »Last year I blogged about the importance of excluding content network placements that resulted in abnormally high click through rates. I also blogged about how advertisers should be aware that certain political regions block access to many corporate sites. ...
Google Adwords Demographics Targeting: First Impressions
Tuesday, February 5th, 2008 Posted in Facebook, Google Adwords | 1 Comment »Only a few days after getting notification that my application to the Adwords Demographics Targeting Beta had been received, I noticed a notification in one of my client accounts that the feature had been enabled. The demographics interface itself ...
Google Adwords Demographics Beta Test Starting Soon
Tuesday, January 29th, 2008 Posted in Facebook, Google Adwords | 1 Comment »Not being one to look a gift horse in the mouth, I was thrilled to be chosen as a participant in the Google Adwords Demographics Beta Test group. I feel that demographics targeting is the last piece of the ...
Google Adwords Interface Lift due around Q2
Monday, January 28th, 2008 Posted in Google Adwords | No Comments »The rumor bin has been active lately with rumblings of an upcoming interface change for Google Adwords. In what many might consider as a topic that should fall into the "if it ain't broke..." category, I'll take a look ...
Three Tips to Curb Runaway Campaign Spending
Tuesday, January 8th, 2008 Posted in Google Adwords, PPC Basics | 2 Comments »Yesterday’s post hinted that many businesses are now testing campaigns in Google Adwords and other cost-per-click programs with new online marketing budgets. Many marketers don’t realize that pay-per-click campaigns can quickly get out of control. Traditional marketing metrics ...
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