A few weeks ago, I commented on the new Demographics Targeting features Adwords introduced as a beta. I pitted males versus females in a conversion test based on two polar opposite image ads. Letting the ads run for one whole week resulted in a substantial amount of impressions and clicks, and the results themselves may surprise you! Read more…
Only a few days after getting notification that my application to the Adwords Demographics Targeting Beta had been received, I noticed a notification in one of my client accounts that the feature had been enabled. The demographics interface itself is not unlike Microsoft Adcenter, aside from being somewhat simpler and clear cut: typical Google style. So, did it work? Read more…
Not being one to look a gift horse in the mouth, I was thrilled to be chosen as a participant in the Google Adwords Demographics Beta Test group. I feel that demographics targeting is the last piece of the puzzle the Adwords team needed to retain their dominance in pay-per-click marketing. While targeting by age group, gender, and possibly other personality traits can be an attractive prospect, it will undoubtedly have some limitations. Read more…
My first post discussing Facebook was published December 3rd, entitled “Facebook Advertising Sure Needs Work,” I discussed cost-per-click opportunities for advertisers. Although the Facebook team has done little to improve their CPC advertising program, I have to admit that their sponsored company groups are a step in the right direction. One of the first on the scene was Febreze, launching their “I Tell Febreze what Stinks” campaign. Want viral? Look no further than Facebook. Read more…
Although hardly considering myself the amateur, but surely not the master of all things pay-per-click, I’m going to have to say that the folks at Facebook have to take a long hard look at their platform in order to reign supreme in the online advertising game. After boasting the power of their 50 million-strong user base and allowing both MSN Adcenter and Google the right to display ads, there is little hope for Facebook powered ads until a major player steps in to take over. So what makes Facebook CPC/CPM a nightmare? Read more…
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