Adwords Demographics Targeting Progress Report
Thursday, February 28th, 2008 Posted in Facebook, Google Adwords | No Comments »A few weeks ago, I commented on the new Demographics Targeting features Adwords introduced as a beta. I pitted males versus females in a conversion test based on two polar opposite image ads. Letting the ads run for ...
Google Adwords Demographics Targeting: First Impressions
Tuesday, February 5th, 2008 Posted in Facebook, Google Adwords | 1 Comment »Only a few days after getting notification that my application to the Adwords Demographics Targeting Beta had been received, I noticed a notification in one of my client accounts that the feature had been enabled. The demographics interface itself ...
Google Adwords Demographics Beta Test Starting Soon
Tuesday, January 29th, 2008 Posted in Facebook, Google Adwords | 1 Comment »Not being one to look a gift horse in the mouth, I was thrilled to be chosen as a participant in the Google Adwords Demographics Beta Test group. I feel that demographics targeting is the last piece of the ...
Branding Opportunities on Facebook
Monday, December 17th, 2007 Posted in Facebook | No Comments »My first post discussing Facebook was published December 3rd, entitled "Facebook Advertising Sure Needs Work," I discussed cost-per-click opportunities for advertisers. Although the Facebook team has done little to improve their CPC advertising program, I have to admit that their ...
Facebook Advertising Sure Needs Work
Monday, December 3rd, 2007 Posted in Facebook | No Comments »Although hardly considering myself the amateur, but surely not the master of all things pay-per-click, I'm going to have to say that the folks at Facebook have to take a long hard look at their platform in order to reign ...
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