Google Instant: new 3 second rule, implications on PPC

Google logoIt’s not everyday that Google re-engineers their search results pages — every 6-8 months, sure — but rarely does this retooling ever result in a potentially significant change to the way marketers do business on Google Adwords.  With the introduction of Google Instant, advertisers in the United States, and additional countries in the coming weeks, should start to see marked differences in ad impressions and click through rate for their PPC campaigns in Adwords.  Why?  I call it the “new 3s rule” and it has nothing to do with eating food off the ground. Continue reading Google Instant: new 3 second rule, implications on PPC

Online marketing news in review, June 2010

I totally realize it’s already July 12th, however I’ve been so wrapped-up in writing and presenting great content elsewhere that I let my own blog slip.  Apologies to my loyal readers, more content is on it’s way, but for now I’m catching up on some much-needed link-loving for the month that was June 2010.  A lot went on in June, including Search Engine Strategies Toronto. Continue reading Online marketing news in review, June 2010

Canada-specific SEO and PPC issues revisited

I thought about starting this post with a comparison of how Canadian industry is faring better than our neighbors in the United States and across the pond in Europe, but I didn’t want to rub more salt in the wound after a stellar Olympic Men’s Hockey Gold medal win.  After all, we need something to hold on to because we Canadians have a whack of challenges when it comes to search engine optimization and pay per click marketing.  That’s why I love a show like SES Toronto: you get all the Canadian online marketing experts in one place for a show that’s big on practical advice and attendee satisfaction. Continue reading Canada-specific SEO and PPC issues revisited

Google Adwords Search Funnels Reporting, put speculation to rest

Last month Google released their long anticipated mixed campaign attribution reporting.  The reporting functionality goes by several names depending who you’re talking to (or which search engine), but the Adwords team dubbed the new reporting “Search Funnels“.  What’s great about this increased transparency?  For one, it puts the speculation to rest about the value of those dog campaigns you keep around for branding purposes.  Guess what?  All those campaigns with zero conversions actually do contribute to assisting other campaigns, and now you can prove it! Continue reading Google Adwords Search Funnels Reporting, put speculation to rest

March 2010 search marketing news in review

March 2010 was a busy month for the search marketing industry, mainly due to news and announcements surrounding SES New York.  Here are a collection of links to articles that I’ve collected over the month that I think are valuable resources to online marketing, which include great content covering paid search, SEO, web analytics, and social media. Continue reading March 2010 search marketing news in review

Findings from SEMPO State of Search Engine Marketing Report 2010

The Search Engine Marketing Professional Organization’s (SEMPO) annual State of the Search Engine Marketing Report was released today.  This year’s report is based on a global online survey of nearly 1,500 client-side marketers and agency respondents and was conducted by Econsultancy.  Not surprisingly, the hefty 111-page report highlights recent shifts in marketing spend from traditional offline channels to more efficient, effective and measurable online marketing and search marketing tactics, and identifies the biggest challenge facing marketers is the ability to measure ROI.  Detailed findings including visuals after the break… Continue reading Findings from SEMPO State of Search Engine Marketing Report 2010

Google Buzz comes in like Wave, so is it doomed?

The buzz is certainly upon us.  Not unlike several months ago when Google spearheaded their PR campaign to introduce the world to what they thought (and still kinda is) a revolutionary work-flow solution in Google Wave, the company releases – albeit slowly – their social media platform entitled Google Buzz.  Obviously, social media has become the focus of tech-savvy companies the world over, minus those that haven’t objected to social media or don’t know where to start.  Few companies have really learned how to monetize the social media space.  This is one area where Google may have the upper hand and wherewithal to succeed with Google Buzz, they know how to monetize useful applications and platforms. Continue reading Google Buzz comes in like Wave, so is it doomed?

Bing! Your conversions are ready

You know, I didn’t know what to make of all the hype back at SES Chicago last year.  There were tons of people talking about how great Bing! had become, and how it would be so much better once they integrate Yahoo properties into Adcenter.  Being a seasoned veteran of the pay-per-click marketing game and having wasted many hours on trying to bleed the stone, I didn’t think twice about giving Microsoft another chance until recently.  Boy, was I wrong to wait! Continue reading Bing! Your conversions are ready

SES Chicago Day 1 Recap: Strong focus on data, ROI and LTV

I was quite surprised to see such an overwhelming emphasis on web analytics, data, integration, and core business impact metrics such as return on investment and lifetime value of the client today. It’s somewhat unusual for much of the session talk to stray far from general search marketing, because as marketers we perhaps tend to gloss over the numbers in the name of branding efforts and long term investments in growth. Not so with SES Chicago! Not anymore! Continue reading SES Chicago Day 1 Recap: Strong focus on data, ROI and LTV

Google Adwords Impression Share Metrics for Campaigns

Once upon a Google Adwords report, the impression share metric represented a peculiar, but intriguing metric.  Impression share can be thought of as a “share of voice” metric which measures the total impression your ads generate in a campaign out of the total available impressions for your keywords and targeted geography.  However, campaigns can be large, complex messes full of different ad groups and match types, so an impression share metric was relatively useless, unless your campaigns were simple.  Although not revealing their quality score hand completely, Google has bestowed more meaningful insights to advertisers, if you know where to look. Continue reading Google Adwords Impression Share Metrics for Campaigns