Keep your fingers crossed, Omniture Search Center 3.1 Release Scheduled
Wednesday, July 23rd, 2008 Posted in Omniture, PPC Programs, Yahoo Search Marketing, Google Adwords | No Comments »Admittedly, Omniture had a rocky start to the new year with the release of both Site Catalyst 14 and Search Center 3 back in March, with several hot fixes going into effect shortly after both releases. My post outlining these ...
Discover Content Network Placements with Google Ad Planner
Thursday, July 10th, 2008 Posted in Webmaster Tips, Analytics Tools, Google Adwords | 1 Comment »The latest and greatest tool to hit the "invite only" scene in online marketing is Google's Ad Planner. I have a strange suspicion that Ad Planner was actually meant to be assimilated into Google Adwords, since it really just boils ...
Car Analogies for Optimizing Landing Page Speed
Monday, July 7th, 2008 Posted in Landing Pages, Webmaster Tips, Google Adwords | No Comments »A few weeks ago, I wrote a post detailing how landing page speed can affect your Google Adwords Quality Score. Although Google may penalize your Quality Score for poorly performing landing pages, the truth is that visitors make all the ...
Phishing scams have consumers wary of clicking e-mail links
Wednesday, July 2nd, 2008 Posted in E-mail marketing, PPC Programs | No Comments »If you've ever waited and wondered whether there is a correlation between e-mail marketing efforts and pay-per-click marketing, your wait is over. Substantial sample sizes indicate that a growing and significant percentage of consumers canvassed with e-mail marketing such as ...
Google Adwords Quality Score and Landing Page Speed
Wednesday, June 25th, 2008 Posted in Landing Pages, Webmaster Tips, Google Adwords | 5 Comments »Yes, it's June, and with July fast approaching, the new Landing Page Speed factor will start (if it hasn't already) affecting your Google Adwords Quality Score. Last week I discussed single points of failure that could impact your Quality Score, ...
Down time and Quality Score: a hole you might not climb out of
Friday, June 20th, 2008 Posted in Google Analytics, Omniture, Google Adwords | No Comments »The dreaded "d-word" that many online marketers wince at hearing is "downtime". For media buys or traditional landing pages the impact isn't so bad, because visitors may click through to a page and either get redirected or a 404 ...
Adsspy plays hardball with Made-for-Adsense Sites
Monday, June 16th, 2008 Posted in Webmaster Tips, Analytics Tools, Yahoo Search Marketing, Google Adwords | 1 Comment »Playing on the content network is usually just that, a big unorganized and chaotic game. It pits advertiser against publisher, in a constant battle for cheap traffic, domain monetization, campaign optimization, and even fraudulent clicks. Marketers have a heck of ...
Poor Conversion? Nip it in the Bud!
Monday, June 9th, 2008 Posted in Google Analytics, Google Adwords, PPC Basics | No Comments »Poor conversion doesn't have to be a life sentence, but that's exactly what many advertisers are living with every day. Many advertisers accept status quo, mediocrity or starter campaigns as being industry-standard. Problems aren't always obvious to ...
Phantom Yahoo Spending and Analytics: Omniture Search Center
Thursday, June 5th, 2008 Posted in Omniture, Yahoo Search Marketing | 1 Comment »With substantiated claims that Yahoo automatically inserts keywords, bids, and new ads into existing campaigns, analysts are having a hard time learning the true impact those changes have on their bottom line. Yesterday's news about Yahoo automatically 'optimizing' advertiser ...
Phantom Yahoo Spending not an isolated incident
Wednesday, June 4th, 2008 Posted in Omniture, Yahoo Search Marketing | No Comments »Although I had observed something similar happen to a few select Yahoo accounts I manage, Joe over at PPC Hero dropped me a line and confirmed that it is not an isolated incident. Apparently, Yahoo is optimizing campaigns automatically, which ...
Geotargeting Paradox: Sometimes the parts don’t equal the whole
Tuesday, June 3rd, 2008 Posted in Google Adwords | 2 Comments »At some point advertisers will start to wonder whether their mature Google Adwords search campaigns actually achieve the highest possible click quality. One of the easiest things to optimize on such campaigns is geo-segmentation, especially with the help of ...
The Google Adwords Content Network is going to get interesting
Tuesday, May 27th, 2008 Posted in Google Adwords | No Comments »A few days ago Google announced that it would start serving third party ads on North American sites serving Google Adsense (i.e. the Content Network). Our industry is well aware that the Content Network can be like the wild ...
Leveraging ‘best in class’ qualities in Adwords Text Ads
Thursday, May 22nd, 2008 Posted in Landing Pages, Google Adwords | No Comments »Many advertisers find it hard to compete amongst giants of their industries because of their long-running ads, high-bidding practices, over-hyped brand awareness, and impression share coverage. How can you possibly win top spots and high converting clicks with the mega ...
Yahoo intends to offer IndexTools Free, listening Omniture?
Thursday, April 17th, 2008 Posted in Omniture, Yahoo Search Marketing | 2 Comments »Not long ago I posted a rant on what I thought were major problems with Omniture's newest releases, SiteCatalyst 14 and SearchCenter 3. I'll be honest, it got a lot of attention for my relatively small blog and I thought ...
What Yahoo outsourcing would do to Google Adwords
Thursday, April 10th, 2008 Posted in Yahoo Search Marketing, Google Adwords | 3 Comments »The only reason I endorsed the Microsoft takeover of Yahoo was because after thinking about the deal from an online advertising perspective, it would setup a nice healthy rivalry between two technology giants. With recent Hitwise numbers indicating Google dominating ...
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