Tracking the do not track amendment

Fallout from a milestone decision at the FTC fizzled fears in the online community today, in a hearing that addressed the benefits and consequences of enacting a “do not track” option in web browsers.  Amongst some of the benefits: the ability to access certain free sites and the ability to enable some pretty cool technology.  But what did the decision really boil down to?  It really means the FTC thought enforcing a “do not track” amendment through the development of plugins was essentially “too hard“.  Excuse me?

Let’s ponder on this… Continue reading Tracking the do not track amendment

Next generation Przyklenk 2.0 SEM’s

I haven’t written anything on my blog for quite some time, and I apologize to my faithful followers for sticking with me over the past few weeks.  But the wait was certainly worth it for some big news around here, so please help me in welcoming the newest additions to our growing offline family, Milla and Lucia Przyklenk, born February 4th, 2011 at 7:14AM. Continue reading Next generation Przyklenk 2.0 SEM’s

Online marketing news in review October 2010

October was a very hectic month for online marketers.  A lot of changes are upon us that should introduce new challenges and new opportunities in the final quarter of 2010.  Recent topics of interest seem to indicate the need to define the future of search by exploring a renewed emphasis on hyperlocal SEO, the race for social media + search integration, and new opportunities in the gadget space. Continue reading Online marketing news in review October 2010

Google Instant: new 3 second rule, implications on PPC

Google logoIt’s not everyday that Google re-engineers their search results pages — every 6-8 months, sure — but rarely does this retooling ever result in a potentially significant change to the way marketers do business on Google Adwords.  With the introduction of Google Instant, advertisers in the United States, and additional countries in the coming weeks, should start to see marked differences in ad impressions and click through rate for their PPC campaigns in Adwords.  Why?  I call it the “new 3s rule” and it has nothing to do with eating food off the ground. Continue reading Google Instant: new 3 second rule, implications on PPC

Optimizing News for Search with Topher Kohan of CNN

CNN is arguably an online marketing success story like no other.  CNN.com, a division of Turner broadcasting and a Time Warner company, had what it took to succeed when many other “traditional” news outlets struggled to find a foothold in the digital media space.  My guest today is a guy that “get’s it”: Topher Kohan, in-house SEO coordinator at CNN, who was responsible for a 17% increase in search traffic year over year for various websites under the CNN umbrella.  He stops by to discuss optimizing news for search, and his guest panelist appearance at SES San Francisco and Connected Marketing Week. Continue reading Optimizing News for Search with Topher Kohan of CNN