I was quite surprised to see such an overwhelming emphasis on web analytics, data, integration, and core business impact metrics such as return on investment and lifetime value of the client today. It’s somewhat unusual for much of the session talk to stray far from general search marketing, because as marketers we perhaps tend to gloss over the numbers in the name of branding efforts and long term investments in growth. Not so with SES Chicago! Not anymore! Read more…
Categories: Mobile, PPC Programs, Search Engines, SES Tour, web analytics Tags: blended attribution, bryan eisenberg, Google Analytics, jeff jarvis, lifetime value, phil mui, real time search, rupert murdoch, search engine strategies chicago, semantic search, web analytics, wolfram alpha
Given the recent economic downturn and attendance numbers in a downward spiral over the past year or so, turnout for SES San Jose, the granddaddy of all online marketing shows, was surprisingly optimistic. Not only are all major search engines, agencies, and tool providers on hand for the festivities, experts from all walks of marketing disciplines are presenting on their specialties. It’s the perfect storm, in the perfect weather, at the perfect time for optimizing online marketing. Read more…
Categories: Analytics Tools, Bing, Economics, Google, Mobile, New Technology, PPC Programs, SEO, SES Tour, Social Media, Webmaster Tips, Yahoo Tags: Bing, global websites, Google, online marketing, search engine strategies, ses san jose 2009, Yahoo
Continuing my pre-show coverage of Search Engine Strategies Toronto, I have the privilege of introducing Janice Hatch of Google Canada. Janice is scheduled to speak on Day 2 of the conference in a session called “Campaign Performance Tracking” and was nice enough to spare some time to answer a few questions that relate to Google Adwords and the future of search marketing. Read more…
Categories: Economics, Google Adwords, Google Analytics, Landing Pages, Mobile, PPC Basics, SES Tour Tags: ad writing tips, google adwords platform, Google Analytics, google canada, google market share, mobile advertising, search engine strategies
In response to my coverage of previous Search Engine Strategies events last year, the organizers of the show reached out to ask me if I would interview a few of the speakers this year. In the first of what I hope will be a three-part series of interviews, I sat down with Julie Batten, SES Toronto speaker and eMarketing Manager at Klick Communications for a little Q&A on a range of topics affecting our industry. Read more…
Categories: Google Adwords, Mobile, PPC Basics, SEO, SES Tour Tags: campaign attribution, digital strategy, julie batten, klick communications, mobile search, search engine strategies, SEO, ses toronto
In the closing paragraph of my article posted yesterday on recent improvements made to the Omniture SiteCatalyst and SearchCenter applications, I mentioned the company also recently released a SiteCatalyst app for the iPhone. Love it or hate it, the iPhone has amassed a huge following world-wide in the developer community and can now boast a significant application base. Omniture is the first analytics company out of the gate, so how do they fare? Read more…
