SES Chicago Day 1 Recap: Strong focus on data, ROI and LTV
Dec 7, 2009 Mobile, PPC Programs, SES Tour, Search Engines, web analytics
I was quite surprised to see such an overwhelming emphasis on web analytics, data, integration, and core business impact metrics such as return on investment and lifetime value of the client today. It’s somewhat unusual for much of the session talk to stray far from general search marketing, because as marketers we perhaps tend to gloss over the numbers in the name of branding efforts and long term investments in growth. Not so with SES Chicago! Not anymore!
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Tags: blended attribution, bryan eisenberg, Google Analytics, jeff jarvis, lifetime value, phil mui, real time search, rupert murdoch, search engine strategies chicago, semantic search, web analytics, wolfram alpha
SES San Jose 2009 Day 1 Recap: Clay Shirky, Analytics, Conversion and more, oh my!
Aug 11, 2009 Analytics Tools, Bing, Economics, Google, Mobile, New Technology, PPC Programs, SEO, SES Tour, Social Media, Webmaster Tips, Yahoo
Given the recent economic downturn and attendance numbers in a downward spiral over the past year or so, turnout for SES San Jose, the granddaddy of all online marketing shows, was surprisingly optimistic. Not only are all major search engines, agencies, and tool providers on hand for the festivities, experts from all walks of marketing disciplines are presenting on their specialties. It’s the perfect storm, in the perfect weather, at the perfect time for optimizing online marketing.
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Tags: Bing, global websites, Google, online marketing, search engine strategies, ses san jose 2009, Yahoo
SES Toronto Pre-Show Interview: Janice Hatch, Google
May 5, 2009 Economics, Google Adwords, Google Analytics, Landing Pages, Mobile, PPC Basics, SES Tour
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Continuing my pre-show coverage of Search Engine Strategies Toronto, I have the privilege of introducing Janice Hatch of Google Canada. Janice is scheduled to speak on Day 2 of the conference in a session called “Campaign Performance Tracking” and was nice enough to spare some time to answer a few questions that relate to Google Adwords and the future of search marketing.
Tags: ad writing tips, google adwords platform, Google Analytics, google canada, google market share, mobile advertising, search engine strategies
SES Toronto Pre-Show Interview: Julie Batten, Klick Communications
Apr 22, 2009 Google Adwords, Mobile, PPC Basics, SEO, SES Tour
In response to my coverage of previous Search Engine Strategies events last year, the organizers of the show reached out to ask me if I would interview a few of the speakers this year. In the first of what I hope will be a three-part series of interviews, I sat down with Julie Batten, SES Toronto speaker and eMarketing Manager at Klick Communications for a little Q&A on a range of topics affecting our industry.
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Tags: campaign attribution, digital strategy, julie batten, klick communications, mobile search, search engine strategies, SEO, ses toronto
Omniture SiteCatalyst iPhone App Impresses
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In the closing paragraph of my article posted yesterday on recent improvements made to the Omniture SiteCatalyst and SearchCenter applications, I mentioned the company also recently released a SiteCatalyst app for the iPhone. Love it or hate it, the iPhone has amassed a huge following world-wide in the developer community and can now boast a significant application base. Omniture is the first analytics company out of the gate, so how do they fare?
