PPC-Advice.com

It’s no secret – the once small and extremely niche computer company that struggled for so long for market share in the ’80s and ’90s is now king of mobile. With more than 37 million iPhones and 15 million iPads sold last quarter (117 percent growth), Apple had their best quarter in corporate history. This explosive growth has sent shockwaves through financial markets, with AAPL stock surging well above the rest of the NASDAQ.

Some would say this explosive growth is due mainly to profit margins on mobile phone sales. A recent article by Horace Dediu of Asymco.com shows some convincing data on Apple’s growth, and while the revenue share is comparable with closest rival Samsung, the profit shares seem to suggest a 75 percent dominance of the entire market. Read more…

The post-holiday season is a great time to reflect on the year that was 2011, both from a personal and professional perspective.

For many of us, the first quarter of the year means planning for the year ahead and prioritizing against a variety of opportunities competing for time and resources.

Unfortunately, no lone study of web analytics will satisfy everyone in your organization; the only solution to coming up with a prioritized list is analysis – deep cross-channel analysis. Read more…

I was quite surprised to see such an overwhelming emphasis on web analytics, data, integration, and core business impact metrics such as return on investment and lifetime value of the client today. It’s somewhat unusual for much of the session talk to stray far from general search marketing, because as marketers we perhaps tend to gloss over the numbers in the name of branding efforts and long term investments in growth. Not so with SES Chicago! Not anymore! Read more…

Given the recent economic downturn and attendance numbers in a downward spiral over the past year or so, turnout for SES San Jose, the granddaddy of all online marketing shows, was surprisingly optimistic.  Not only are all major search engines, agencies, and tool providers on hand for the festivities, experts from all walks of marketing disciplines are presenting on their specialties.  It’s the perfect storm, in the perfect weather, at the perfect time for optimizing online marketing. Read more…

Continuing my pre-show coverage of Search Engine Strategies Toronto, I have the privilege of introducing Janice Hatch of Google Canada.  Janice is scheduled to speak on Day 2 of the conference in a session called “Campaign Performance Tracking” and was nice enough to spare some time to answer a few questions that relate to Google Adwords and the future of search marketing. Read more…

In response to my coverage of previous Search Engine Strategies events last year, the organizers of the show reached out to ask me if I would interview a few of the speakers this year.  In the first of what I hope will be a three-part series of interviews, I sat down with Julie Batten, SES Toronto speaker and eMarketing Manager at Klick Communications for a little Q&A on a range of topics affecting our industry. Read more…

In the closing paragraph of my article posted yesterday on recent improvements made to the Omniture SiteCatalyst and SearchCenter applications, I mentioned the company also recently released a SiteCatalyst app for the iPhone.  Love it or hate it, the iPhone has amassed a huge following world-wide in the developer community and can now boast a significant application base.  Omniture is the first analytics company out of the gate, so how do they fare? Read more…