What are visitors looking for in a landing page?
Tuesday, July 15th, 2008 Posted in Landing Pages, Webmaster Tips | No Comments »I get asked about this topic almost each and every day, mainly because I've done a lot of testing on different landing page designs, content writing alternatives, and e-commerce conversion optimization projects. Although different sites cater to different users, many themes ...
Car Analogies for Optimizing Landing Page Speed
Monday, July 7th, 2008 Posted in Landing Pages, Webmaster Tips, Google Adwords | No Comments »A few weeks ago, I wrote a post detailing how landing page speed can affect your Google Adwords Quality Score. Although Google may penalize your Quality Score for poorly performing landing pages, the truth is that visitors make all the ...
Google Adwords Quality Score and Landing Page Speed
Wednesday, June 25th, 2008 Posted in Landing Pages, Webmaster Tips, Google Adwords | 5 Comments »Yes, it's June, and with July fast approaching, the new Landing Page Speed factor will start (if it hasn't already) affecting your Google Adwords Quality Score. Last week I discussed single points of failure that could impact your Quality Score, ...
Leveraging ‘best in class’ qualities in Adwords Text Ads
Thursday, May 22nd, 2008 Posted in Landing Pages, Google Adwords | No Comments »Many advertisers find it hard to compete amongst giants of their industries because of their long-running ads, high-bidding practices, over-hyped brand awareness, and impression share coverage. How can you possibly win top spots and high converting clicks with the mega ...
Options for Adding Video to your Landing Pages
Wednesday, May 14th, 2008 Posted in Landing Pages, Webmaster Tips | 1 Comment »Landing page testing is important in determining your target market demographics and conversion bottlenecks, and has long been a realm for creative changes to text, images, and promotions, but what about video? Some claim video on landing pages can have ...
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