Top 7 Tips to Land a Job in the Online Channel

Over the past 6 months I’ve been on the hiring end of some of the worst interviews I care to remember, and a select few that both captivated my attention and made me awestruck. Although I can’t go into the details of the bad interviews I’ve sat in on, I wanted to ensure that job seekers that are either in our industry or want to break into it come prepared to impress.

Here are seven tips on how to land a job in the online space. Continue reading Top 7 Tips to Land a Job in the Online Channel

Digital Asset Optimization with Chris Boggs

Chris BoggsI often get bombarded with interview requests about a week prior to SES San Francisco, and with all the coverage I do on the show floor and sessions, it’s tough to make time.  However, this year I made an exception for a thought leader in SEO, Chris Boggs of Rosetta.  For those of you that don’t know, Chris is a veteran in the search engine marketing community, and this year was a panelist in a session entitled “Digital Asset Optimization.”  I had chance to sit down with him one-on-one after his session for a little Q&A. Continue reading Digital Asset Optimization with Chris Boggs

Legendary SEO Jim Hedger on Canadian SEO issues

We’re now literally only a few weeks away from SES Toronto, and I was able to land a huge special guest.  None other than legendary SEO, Jim Hedger!  As a fellow Canadian with years of experience it only makes sense that he moderates a panel entitled “SEO Then and Now: What’s the Same? What’s New?”  Always an entertaining and informative guest, Jim has agreed to share his unique perspective on Canadian-specific SEO issues on PPC-Advice.com. Continue reading Legendary SEO Jim Hedger on Canadian SEO issues

Sneak Peek at SES Toronto: Guillaume Bouchard on Canadian PPC and SEO Issues

Guillaume Bouchard, NVI SolutionsSearch Engine Strategies Toronto is less than a month away, but conversations concerning Canadian PPC and SEO issues have already started in earnest.  Joining me to continue the conversation is fellow Canadian and industry leading SEO and social media expert, Guillaume Bouchard of NVI Solutions.  If you have ever been to SES Toronto, you’ll hear from the boys from NVI Solutions whether you’re on the expo hall floor, in a session listening to experts such as Guillaume, reading their live tweets, or throwing one back with them after hours. Continue reading Sneak Peek at SES Toronto: Guillaume Bouchard on Canadian PPC and SEO Issues

Rebecca Lieb Interview: SES New York Sneak Peek

I’m proud to present another series of pre-show interviews for one of my favorite online marketing conferences: Search Engine Strategies New York.  This time I’m sitting down with Rebecca Lieb of Econsultancy, perhaps one of the smartest and most influential women in the online marketing and social media space. Rebecca is solo host to a session entitled, “Igniting Viral Campaigns” on Wednesday March 24th. Continue reading Rebecca Lieb Interview: SES New York Sneak Peek

Bryan Eisenberg interview, sneak peek of SES Chicago

Bryan Eisenberg professional speakerI finally managed to hook another big one in the online marketing industry, none other than Bryan Eisenberg. However, if I were a fisherman I’d be somewhat disappointed and throw him back because he lost a whopping 55 lbs since April! All kidding aside, I’m delighted to have him on board for this Q&A because Bryan is really making it look easy lately, especially when you consider this interview is on the heels of jury duty, countless speaking engagements as a professional speaker, and balancing a family and successful career, plus a healthy new lifestyle. He’s scheduled to participate in an upcoming panel entitled “Turning your web analytics into a money-making machine” at SES Chicago. We caught up to him last week for an exciting telephone interview covering a wide range of topics including a sneak peek at SES Chicago. Continue reading Bryan Eisenberg interview, sneak peek of SES Chicago

Ray “Catfish” Comstock interview, looking forward to SES Chicago 2009

Ray Catfish ComstockLast week, I caught up with a very busy guy in the realm of online marketing and SEO.  Ray “Catfish” Comstock, a true rock and roller of search marketing, a highly quotable and highly regarded SEO expert, is officially (by day) the senior search strategist at BusinessOnLine.  I’d be remiss to mention that by night he’s actually a genuine rocker with Dive Bomber, hence the photo to the right.  He’s also going to be participating in a panel entitled “Meaningful SEO Metrics: Going Beyond the Numbers” at SES Chicago 2009.  Is there anything he can’t do?  Let’s find out. Continue reading Ray “Catfish” Comstock interview, looking forward to SES Chicago 2009

Avinash Kaushik stops by to talk about Web Analytics 2.0

Avinash Kaushik InterviewYou’re sure to remember that back in June, I interviewed Avinash Kaushik in advance of his appearance at SES San Jose 2009.  Well, he’s agreed to come back and talk to us again, and this time we’re chatting about his new book Web Analytics 2.0, which is on sale now.  Just like his old book Web Analytics an Hour a Day, his new book is chock full of great advice and helpful life lessons when it comes to web analytics, plus proceeds of his book go to great causes (Smile Train and Ekal Vidyalaya). Continue reading Avinash Kaushik stops by to talk about Web Analytics 2.0