Pay Per Click Advertising Advice from Online Marketers

Archive for the ‘Economics’ Category

Microsoft offers to buy Yahoo for $44.6 Billion

Friday, February 1st, 2008 Posted in Economics, Microsoft adCenter, Yahoo Search Marketing | 1 Comment »

Normally big news such as a Microsoft purchase of Yahoo would be left to normal news sites, but since the acquisition would have profound effects on the pay-per-click advertising market, I can't pass up the chance to comment on it. ...

SEMs Need Not Necessarily Fear a Recession

Tuesday, January 15th, 2008 Posted in Economics | No Comments »

The latest news from Wall Street and Bay Street forewarn of an impending recession on the horizon.  While news like this normally upsets the masses due to investment losses and corresponding declines in consumer spending, it need not discourage search ...