Phishing scams have consumers wary of clicking e-mail links
July 2nd, 2008
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If you’ve ever waited and wondered whether there is a correlation between e-mail marketing efforts and pay-per-click marketing, your wait is over. Substantial sample sizes indicate that a growing and significant percentage of consumers canvassed with e-mail marketing such as newsletters or promos are foregoing the easy click through. That’s good news and bad news for online marketers, here’s why… Read more…
Categories: E-mail marketing, PPC Programs
