Phishing scams have consumers wary of clicking e-mail links
Jul 2, 2008 E-mail marketing, PPC Programs
If you’ve ever waited and wondered whether there is a correlation between e-mail marketing efforts and pay-per-click marketing, your wait is over. Substantial sample sizes indicate that a growing and significant percentage of consumers canvassed with e-mail marketing such as newsletters or promos are foregoing the easy click through. That’s good news and bad news for online marketers, here’s why…
Read the rest of this entry »
