Top Conversion Optimization Tips to Deploy Before the Holiday Rush

That joyous time of year is upon us again, that magical time that kicks off holiday shopping right after Thanksgiving with Black Friday and Cyber Monday.

If you haven’t already started, right now would be the perfect time to deploy some last-minute conversion optimizing changes to your website to take full advantage of what will undoubtedly be a busy holiday season. Continue reading Top Conversion Optimization Tips to Deploy Before the Holiday Rush

Conversion Optimization: 5 More Things to Test

It was nearly a year ago that I wrote “Conversion Optimization: Top 5 Places to Start,” so by this time everyone should be well along the golden path of conversion optimization to become optimization aficionados. Needless to say you’ve run your share of testing to win over the HiPPO’s, you’ve proven your mettle, and hopefully won some deserved attention from your peers.

What’s next along the golden path of optimization? Where do you go for follow-up ideas on what and how to test? Continue reading Conversion Optimization: 5 More Things to Test

Conversion Optimization: Top 5 Places to Start

Disclosure: I originally wrote this article for Search Engine Watch.

One of the easiest ways to gain credibility with any business partner is to establish quick wins using conversion rate optimization. In terms of business impact, conversion optimization is a grand slam because you effectively reduce cost per action, increase revenue per action, and satisfy more visitors to your website.

As is often the problem, web analysts and marketers tend to inherit a lot of excess baggage, so choosing to focus on only one or two sore spots on a website is hard to do.

Consider these top five places to start: Continue reading Conversion Optimization: Top 5 Places to Start