PPC-Advice.com

Disclosure: I originally wrote this article for Search Engine Watch.

One of the easiest ways to gain credibility with any business partner is to establish quick wins using conversion rate optimization. In terms of business impact, conversion optimization is a grand slam because you effectively reduce cost per action, increase revenue per action, and satisfy more visitors to your website.

As is often the problem, web analysts and marketers tend to inherit a lot of excess baggage, so choosing to focus on only one or two sore spots on a website is hard to do.

Consider these top five places to start: Read more…