Book Review: Web Analytics 2.0 by Avinash Kaushik
December 4th, 2009
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Sadly, it’s tougher and tougher nowadays for me to pick up a book and really stick with it. What with commuting everyday an hour each way, a buzzing iPhone that won’t stop after 5pm, and maintaining a blog in an industry that doesn’t sleep – it can be hard to find the time to read. So for the past few weeks, I’ve made the time to crack open and read every page of Avinash Kaushik’s latest book, Web Analytics 2.0: The art of online accountability and science of customer centricity, and I’m glad I did. So I’m going to give you three reasons you should buy this book today. Read more…
An introduction? That could be tough, how can I possibly do justice to Tim Ash? If you’ve seen this man talk at a conference or show before, you know the energy and charisma that comes off him is like a lightning bolt to the frontal cortex. There’s a reason he’s usually got a solo act at every Search Engine Strategies show, if not two or three appearances. 
The honor of interviewing a world-renowned Web Analytics expert such as Avinash Kaushik doesn’t come along every day, so I’m pleased to present a little preview into what marketers can expect at 
Expanding my skill set and enhancing understanding of a topic is something I’m always interested in doing, especially in a very fast-paced industry such as online marketing. Although there are tons of resources available online that cover everything you ever wanted to know and more, wading through the nonsense and asking questions can be tough, especially when you join a topic mid-stream. The following list defines my short list of favorite books on marketing, analytics, landing page testing, and creative ideas in general. 
