Bunk: Bidding on Trademarks a Waste
Tuesday, August 21st, 2007 Posted in PPC Basics | No Comments »I read an interesting post today written by Brad Waller at Revenews entitled "Billions Wasted on Trademark Bidding?" In the post, he writes about Brian Morrissey's recent article posted on Adweek, stating that companies are wasting money on trademarked terms ...
Don’t Pay for PPC Clicks that get Blocked
Tuesday, August 14th, 2007 Posted in PPC Basics | No Comments »This post could also be called, "Clearance for Landing Denied, Go Around." It's a common occurrence for pilots, but not a great scenario for pay-per-click advertisers. You take the time to design a killer campaign complete with performance keywords, strong ...
Finding Keywords for Beginners
Tuesday, August 7th, 2007 Posted in PPC Basics | No Comments »An important first step in establishing successful pay-per-click advertising campaigns is picking the keywords that will drive traffic to your site. Easy, right? Not necessarily. In this post I'll touch briefly on some good starting points for ...
Caution: Content Network Ahead (Part 2)
Friday, August 3rd, 2007 Posted in PPC Basics | No Comments »Seems that I wasn't far off when I wrote just yesterday on the dangers of the content network. Robert Andrews of Forbes.com recently published an article called "Web Ad Nets Scrutinized As Brands Bail from Dodgy Sites." Pretty soon you ...
Caution: Content Network Ahead
Thursday, August 2nd, 2007 Posted in PPC Basics | 1 Comment »For those of you that may not know, all of the major search engines have partner sites that offer paid advertising space as a means to monetize their pages. These advertising campaigns aim to match keywords you specify in an ...
The “ABC’s” of PPC
Wednesday, August 1st, 2007 Posted in PPC Basics | No Comments »Pay Per Click advertising goes by many names including paid search, sponsored search, cost per click, sponsored results, etc. I'm sure many readers of this blog have at least a rudimentary knowledge of PPC and how it works, but ...
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