Poor Conversion? Nip it in the Bud!
Monday, June 9th, 2008 Posted in Google Analytics, Google Adwords, PPC Basics | No Comments »Poor conversion doesn't have to be a life sentence, but that's exactly what many advertisers are living with every day. Many advertisers accept status quo, mediocrity or starter campaigns as being industry-standard. Problems aren't always obvious to ...
Gaining trust with Country Code Top Level Domains
Thursday, May 1st, 2008 Posted in Webmaster Tips, PPC Basics | No Comments »The pay-per-click advertising process all starts with alluring display ad text that includes amongst other things, a display URL representing your brand, site, or store. With all the different ad text permutations bombarding the search user, case studies have indicated ...
Got multiple PPC clients? Check out Acquisio, Get a cool shirt!
Tuesday, April 22nd, 2008 Posted in Acquisio, PPC Basics | No Comments »Being in the agency/consultation end of the pay-per-click game for a few years now, I can appreciate how hard it is to manage multiple client accounts through numerous analytics solutions. Client A might use Google Analytics, and Client B ...
Telemarketing is so 50 years ago, switch to PPC
Saturday, April 19th, 2008 Posted in Telemarketing, Webmaster Tips, PPC Basics | No Comments »Being a member of various marketing associations including the Canadian Marketing Association, I see a lot of news about the rules and regulations that are in the works for a National do not call list. I also get frequent e-mails ...
Simple A/B Testing for Pay Per Click Ad Text Elements
Monday, March 31st, 2008 Posted in PPC Basics | 2 Comments »In my sole post last week, I mentioned how you might get into searchers heads by finding and understanding personas for your ad text, landing pages, and conversion stream. This week, I'm going to focus on how search marketers can ...
PPC Ad Testing using Personas
Tuesday, March 25th, 2008 Posted in Microsoft adCenter, Yahoo Search Marketing, Google Adwords, PPC Basics | No Comments »The concept of using customer personas isn't new in marketing, but it can be a valuable exercise in finding the right ad text that either compels or pre-qualifies search users to click. Depending on your advertising goals, you may want ...
SES NY 2008 Day 2 Winner: Landing Page Testing & Tuning
Wednesday, March 19th, 2008 Posted in Webmaster Tips, Analytics Tools, PPC Basics | 2 Comments »Some people have commented that I'm a bit behind in the game, that I've waited a while to post my thoughts and reflections on the conference, while other bloggers give up to the minute news and reaction. For me, it's ...
Understanding Odd Analytics Anomalies
Monday, March 3rd, 2008 Posted in Analytics Tools, PPC Basics | No Comments »The factors that affect your online marketing campaigns are too numerous to list, but several online marketers will tell you seasonal changes, cultural events, and even top stories in the news can alter your otherwise normal pattern of metrics. ...
Why 100% ROI isn’t for everyone
Monday, January 21st, 2008 Posted in PPC Basics | No Comments »Many search marketers look to the web for meaning when trying to class observed metrics. It's no wonder, with everyone talking about return on investment, return on ad spend, and conversion metrics with little to no contextual reference. There isn't ...
Three Tips to Curb Runaway Campaign Spending
Tuesday, January 8th, 2008 Posted in Google Adwords, PPC Basics | 2 Comments »Yesterday’s post hinted that many businesses are now testing campaigns in Google Adwords and other cost-per-click programs with new online marketing budgets. Many marketers don’t realize that pay-per-click campaigns can quickly get out of control. Traditional marketing metrics ...
2007 PPC-Advice.com Year in Review
Monday, December 31st, 2007 Posted in PPC Basics | No Comments »Although I've only been blogging for the last few months I have had a keen interest in the industry for years, and have noticed many of the larger players step up their game in 2007. The progress made in empowering ...
Why Pay-per-Click is better than other Advertising
Tuesday, November 27th, 2007 Posted in PPC Basics | No Comments »I can't believe that I haven't blogged on this subject before! It's so simple, yet can be so complicated to explain to potential clients. Heck, it can even be difficult asking for more funding within an organization with a good ...
Offline Ads can help your Pay Per Click Ads
Thursday, November 1st, 2007 Posted in PPC Basics | No Comments »It's been a fairly hot topic over the past year, especially at the various host cities along the Search Engine Strategies tour. It goes by many terms: integrated marketing, holistic marketing, cross-marketing, etc. The idea is, your prospective customer base ...
Online Marketing: A Competitive Landscape
Tuesday, September 18th, 2007 Posted in PPC Basics | No Comments »In a recent article posted online about Apple iPhone ad texts, it's clear that monitoring and modifying your campaigns is crucially important because of the ever-changing competitive landscape. You no longer have the luxury of waiting days or weeks to ...
Domain Names are Hugely Underrated in PPC
Wednesday, August 22nd, 2007 Posted in PPC Basics | No Comments »What would you say if I told you that you could get another line of text in your display ad on Google Adwords, Yahoo Search Marketing, and Microsoft adCenter results pages? As I was reading Todd Crawford's article entitled ...
Loading ...
