The honor of interviewing a world-renowned Web Analytics expert such as Avinash Kaushik doesn’t come along every day, so I’m pleased to present a little preview into what marketers can expect at SES San Jose in August. Avinash’s official title of “Web Analytics Evangelist” at Google really beguiles his true dedication to our industry: he’s author of a best-selling book Web Analytics an Hour a Day, his blog Occam’s Razor is a first-stop on my daily online reading list, he speaks at countless conferences across the globe, and manages to sustain a frantic pace on Twitter. Plus he’s a really approachable and helpful guy. Read more…
Categories: Analytics Tools, Books, Google Analytics, New Technology, Omniture, SES Tour, Social Media, WebTrends Tags: actionable web analytics, avinash kaushik, occam's razor, search engine strategies san jose
What’s the problem with most analytics solutions out of the box? Nothing really. In fact, most mainstream free analytics solutions are safelisted on many browser spam filters, or at least held in higher regard than their more expensive enterprise-level alternatives. What the heck am I talking about? Cookies. Those little 1×1 pixels that track everything from the time and source where you came from prior to arriving at a site, right down to your browser type and increasingly – even your demographics! Don’t accept them or delete them after and your tracking can be inaccurate. Read more…
Not long ago WebTrends announced the release of their newly re-branded online marketing solution they now dub Ad Director. After talking with representatives at Search Engine Strategies San Jose, it’s a bit of a departure from the intricately granular management platform Omniture Search Center provides, but might be a welcome change for SEMs looking for a more high-level strategic solution. Read more…
