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What’s the problem with most analytics solutions out of the box?  Nothing really.  In fact, most mainstream free analytics solutions are safelisted on many browser spam filters, or at least held in higher regard than their more expensive enterprise-level alternatives.  What the heck am I talking about?  Cookies.  Those little 1×1 pixels that track everything from the time and source where you came from prior to arriving at a site, right down to your browser type and increasingly - even your demographics!  Don’t accept them or delete them after and your tracking can be inaccurate.

Not long ago WebTrends announced the release of their newly re-branded online marketing solution they now dub Ad Director.  After talking with representatives at Search Engine Strategies San Jose, it’s a bit of a departure from the intricately granular management platform Omniture Search Center provides, but might be a welcome change for SEMs looking for a more high-level strategic solution.