Yahoo intends to offer IndexTools Free, listening Omniture?
Thursday, April 17th, 2008 Posted in Omniture, Yahoo Search Marketing | 2 Comments »Not long ago I posted a rant on what I thought were major problems with Omniture's newest releases, SiteCatalyst 14 and SearchCenter 3. I'll be honest, it got a lot of attention for my relatively small blog and I thought ...
SES NY 2008 Day 2 Winner: Landing Page Testing & Tuning
Wednesday, March 19th, 2008 Posted in Webmaster Tips, Analytics Tools, PPC Basics | 2 Comments »Some people have commented that I'm a bit behind in the game, that I've waited a while to post my thoughts and reflections on the conference, while other bloggers give up to the minute news and reaction. For me, it's ...
SiteCatalyst 14 and SearchCenter 3.0 Growing Pains
Monday, March 10th, 2008 Posted in Omniture | 8 Comments »To say the migration to Omniture SearchCenter 3.0 and SiteCatalyst 14 has been rough might be the understatement of the year. As previously reported, both upgrades should have addressed severe problems in SiteCatalyst 13.5 and SearchCenter 2.6, but instead of ...
This month in Google Trends
Friday, March 7th, 2008 Posted in Webmaster Tips, Analytics Tools | No Comments »For those of you that are not familiar with Google Trends, it's a fantastic online tool that lets you visualize search volume for specific keywords on Google, as well as the coverage those keywords get in news references. Want to ...
Omniture Search Center 3.0 Released
Wednesday, March 5th, 2008 Posted in Omniture | 1 Comment »After months of client feedback collection through feature requests, bug reports, and competitive pressure, Omniture flicked the switch today for all current Search Center clients. Search Center 2.6 was based on Site Catalyst 13.5 interface and functionality, whereas Search Center ...
Understanding Odd Analytics Anomalies
Monday, March 3rd, 2008 Posted in Analytics Tools, PPC Basics | No Comments »The factors that affect your online marketing campaigns are too numerous to list, but several online marketers will tell you seasonal changes, cultural events, and even top stories in the news can alter your otherwise normal pattern of metrics. ...
Omniture Excel Client: One heck of an Analytics Tool
Wednesday, February 20th, 2008 Posted in Omniture, Google Adwords | 6 Comments »Omniture has come a long way in Analytics in a very short time span, and although much of my experience with their company comes via technical support calls and escalating minor annoyances, their SiteCatalyst Excel Client should really be praised ...
Cookie Lifespan + Search Marketing = Latent ROI
Thursday, January 17th, 2008 Posted in Analytics Tools | 2 Comments »Regardless of the analytics suite you use to track your visitors, the majority use cookies to identify unique visitors, session statistics and performance metrics effectively. No one really knows what the average lifetime of cookies are, nor can anyone ideally ...
Impressions of the Omniture Cafe - Toronto
Thursday, December 6th, 2007 Posted in Omniture | No Comments »Wednesday marked the first ever Omniture Cafe in Canada, and it couldn't have been a better start to a fantastic networking opportunity. Save for the usual riff-raff of pessimists, the folks at Omniture did everything right last night. ...
Uniqueness brings holiday shopping ROI goodness
Thursday, November 29th, 2007 Posted in Analytics Tools | No Comments »Many online marketing bloggers seem to be writing a lot recently about how "everyone" can maximize ROI this season by getting on the pay-per-click gravy train. Although many online retailers will see significant increases in revenue compared to last year, ...
Did Black Friday and Cyber Monday Cripple Analytics?
Monday, November 26th, 2007 Posted in Google Analytics, Omniture | No Comments »To say it's been a crazy Thanksgiving long-weekend for our American brothers and sisters across the border is an understatement. First came Black Friday, a day designed by marketers to kick off the holiday shopping madness with deep "discounts" ...
Don’t Love thy Enemy, Track Them!
Tuesday, October 16th, 2007 Posted in Analytics Tools | No Comments »The old adage "keep your friends close, keep your enemies closer" has never been truer when it comes to pay-per-click advertising campaigns. Search competition first reared it's head with SEO, where everyone was scurrying to find the top ad formula ...
Managing High Latency Clicks and ROI
Tuesday, October 9th, 2007 Posted in Analytics Tools | No Comments »Any search marketer will tell you that online marketing is a little like playing with hand grenades. You're looking to make a big impact, but accuracy isn't always guaranteed. Understanding point of purchase behavior does a lot to help decipher ...
Calculating True Campaign ROAS
Thursday, September 13th, 2007 Posted in Analytics Tools | No Comments »An interesting debate broke out today regarding ROAS as a metric and it's usefulness. My argument was that return on advertising spend is really only useful when looking at net revenue, because a target value of 100% ROAS rarely ...
Omniture Buggier than a…
Thursday, September 6th, 2007 Posted in Omniture | No Comments »Like a kid outside a pet store, I once had eager anticipation for new releases from Omniture - my paid analytics package of choice - until recently that is. Unscheduled downtime, communication challenges, unreported "enhancements", and so on are ...
Loading ...
