Commiseration used to be the operative theme for many Omniture user group meetings, as many people continue to bask in a love-hate relationship that really defines the analytics suite. Don’t write this post off as negative just yet because the light at the end of the tunnel is slowly closing in. That’s right, Omniture Search Center and Site Catalyst are almost at a point where setting up and manipulating reports seems, gasp, easier! Continue reading Omniture SiteCatalyst and SearchCenter Improvements
Not long ago WebTrends announced the release of their newly re-branded online marketing solution they now dub Ad Director. After talking with representatives at Search Engine Strategies San Jose, it’s a bit of a departure from the intricately granular management platform Omniture Search Center provides, but might be a welcome change for SEMs looking for a more high-level strategic solution. Continue reading WebTrends Ad Director, simplifying online marketing
Admittedly, Omniture had a rocky start to the new year with the release of both Site Catalyst 14 and Search Center 3 back in March, with several hot fixes going into effect shortly after both releases. My post outlining these issues is still my most popular article of the year, so I’m guessing I hit a nerve. Despite the problems, Omniture Suite is actually much improved over older versions, but several smaller bugs were still in the pipeline since March. Here’s hoping that the Search Center 3.1 release this week addresses those quirks. Continue reading Keep your fingers crossed, Omniture Search Center 3.1 Release Scheduled
The dreaded “d-word” that many online marketers wince at hearing is “downtime”. For media buys or traditional landing pages the impact isn’t so bad, because visitors may click through to a page and either get redirected or a 404 error, but the ad serving program won’t necessarily penalize that advertiser. With pay-per-click it’s an entirely different ball game. Google Adwords algorithms penalize Quality Score for ads with high bounce rates, and if your site or landing page is down, all bets are off. Continue reading Down time and Quality Score: a hole you might not climb out of
With substantiated claims that Yahoo automatically inserts keywords, bids, and new ads into existing campaigns, analysts are having a hard time learning the true impact those changes have on their bottom line. Yesterday’s news about Yahoo automatically ‘optimizing’ advertiser campaigns comes at a pretty labor-intensive cost for users of Omniture Search Center. Thankfully there is a solution, but you may not like it. Continue reading Phantom Yahoo Spending and Analytics: Omniture Search Center
Although I had observed something similar happen to a few select Yahoo accounts I manage, Joe over at PPC Hero dropped me a line and confirmed that it is not an isolated incident. Apparently, Yahoo is optimizing campaigns automatically, which could spell disaster for your analytics and conversion spending. What’s surprising is that they have it written into their terms of service, I’m sure everyone’s read that, right? Continue reading Phantom Yahoo Spending not an isolated incident
In an interesting article named “Wasting your time with Web Analytics“, Manoj Jasra states that many analysts, business owners and marketers waste their time with poorly constructed analytics implementations, marketing campaigns, and meaningless granularity. We must be on the same thought pattern, because I’ve been thinking of writing on this subject for quite some time, except focusing on the goals of web analytics and avoiding the pitfalls – such as overdoing it. Continue reading Are you overdoing it with Web Analytics?
Not long ago I posted a rant on what I thought were major problems with Omniture’s newest releases, SiteCatalyst 14 and SearchCenter 3. I’ll be honest, it got a lot of attention for my relatively small blog and I thought we were making progress. It seems a lot of clients are frustrated, and for whatever reason aren’t inclined to make a big switch to other brands like Webtrends. However, with Yahoo announcing their takeover of IndexTools, an analytics package capable of offering “up 80% of Omniture’s features for FREE”, clients may begin to wonder and possibly wander. Continue reading Yahoo intends to offer IndexTools Free, listening Omniture?
To say the migration to Omniture SearchCenter 3.0 and SiteCatalyst 14 has been rough might be the understatement of the year. As previously reported, both upgrades should have addressed severe problems in SiteCatalyst 13.5 and SearchCenter 2.6, but instead of introduced a suite of new glitches. For SearchCenter users, the problems are much worse, as SiteCatalyst seems to work as Omniture intended. However, the main problem with Omniture seems to be communication. Continue reading SiteCatalyst 14 and SearchCenter 3.0 Growing Pains
After months of client feedback collection through feature requests, bug reports, and competitive pressure, Omniture flicked the switch today for all current Search Center clients. Search Center 2.6 was based on Site Catalyst 13.5 interface and functionality, whereas Search Center 3.0 is a significant departure. With a laundry list of new features, Search Center certainly does deserve the new version number, but are the bugs fixed? Continue reading Omniture Search Center 3.0 Released