Keep your fingers crossed, Omniture Search Center 3.1 Release Scheduled
Wednesday, July 23rd, 2008 Posted in Omniture, PPC Programs, Yahoo Search Marketing, Google Adwords | No Comments »Admittedly, Omniture had a rocky start to the new year with the release of both Site Catalyst 14 and Search Center 3 back in March, with several hot fixes going into effect shortly after both releases. My post outlining these ...
Down time and Quality Score: a hole you might not climb out of
Friday, June 20th, 2008 Posted in Google Analytics, Omniture, Google Adwords | No Comments »The dreaded "d-word" that many online marketers wince at hearing is "downtime". For media buys or traditional landing pages the impact isn't so bad, because visitors may click through to a page and either get redirected or a 404 ...
Phantom Yahoo Spending and Analytics: Omniture Search Center
Thursday, June 5th, 2008 Posted in Omniture, Yahoo Search Marketing | 1 Comment »With substantiated claims that Yahoo automatically inserts keywords, bids, and new ads into existing campaigns, analysts are having a hard time learning the true impact those changes have on their bottom line. Yesterday's news about Yahoo automatically 'optimizing' advertiser ...
Phantom Yahoo Spending not an isolated incident
Wednesday, June 4th, 2008 Posted in Omniture, Yahoo Search Marketing | No Comments »Although I had observed something similar happen to a few select Yahoo accounts I manage, Joe over at PPC Hero dropped me a line and confirmed that it is not an isolated incident. Apparently, Yahoo is optimizing campaigns automatically, which ...
Are you overdoing it with Web Analytics?
Tuesday, May 6th, 2008 Posted in Google Analytics, Omniture, Webmaster Tips, Analytics Tools | No Comments »In an interesting article named "Wasting your time with Web Analytics", Manoj Jasra states that many analysts, business owners and marketers waste their time with poorly constructed analytics implementations, marketing campaigns, and meaningless granularity. We must be on the ...
Yahoo intends to offer IndexTools Free, listening Omniture?
Thursday, April 17th, 2008 Posted in Omniture, Yahoo Search Marketing | 2 Comments »Not long ago I posted a rant on what I thought were major problems with Omniture's newest releases, SiteCatalyst 14 and SearchCenter 3. I'll be honest, it got a lot of attention for my relatively small blog and I thought ...
SiteCatalyst 14 and SearchCenter 3.0 Growing Pains
Monday, March 10th, 2008 Posted in Omniture | 8 Comments »To say the migration to Omniture SearchCenter 3.0 and SiteCatalyst 14 has been rough might be the understatement of the year. As previously reported, both upgrades should have addressed severe problems in SiteCatalyst 13.5 and SearchCenter 2.6, but instead of ...
Omniture Search Center 3.0 Released
Wednesday, March 5th, 2008 Posted in Omniture | 1 Comment »After months of client feedback collection through feature requests, bug reports, and competitive pressure, Omniture flicked the switch today for all current Search Center clients. Search Center 2.6 was based on Site Catalyst 13.5 interface and functionality, whereas Search Center ...
Omniture Excel Client: One heck of an Analytics Tool
Wednesday, February 20th, 2008 Posted in Omniture, Google Adwords | 6 Comments »Omniture has come a long way in Analytics in a very short time span, and although much of my experience with their company comes via technical support calls and escalating minor annoyances, their SiteCatalyst Excel Client should really be praised ...
Impressions of the Omniture Cafe - Toronto
Thursday, December 6th, 2007 Posted in Omniture | No Comments »Wednesday marked the first ever Omniture Cafe in Canada, and it couldn't have been a better start to a fantastic networking opportunity. Save for the usual riff-raff of pessimists, the folks at Omniture did everything right last night. ...
Did Black Friday and Cyber Monday Cripple Analytics?
Monday, November 26th, 2007 Posted in Google Analytics, Omniture | No Comments »To say it's been a crazy Thanksgiving long-weekend for our American brothers and sisters across the border is an understatement. First came Black Friday, a day designed by marketers to kick off the holiday shopping madness with deep "discounts" ...
Omniture Buggier than a…
Thursday, September 6th, 2007 Posted in Omniture | No Comments »Like a kid outside a pet store, I once had eager anticipation for new releases from Omniture - my paid analytics package of choice - until recently that is. Unscheduled downtime, communication challenges, unreported "enhancements", and so on are ...
Loading ...
