Search Marketing Intelligence from Hitwise: Peep your competition
Aug 7, 2008 Hitwise, Webmaster Tips
First and foremost a disclaimer: In no way was this post sponsored by Experian or Hitwise, it’s merely an opinion piece. Hitwise (an Experian company) has been around for a while, collecting and analyzing online traffic metrics and offering insights and access to data on a subscription basis. What makes Hitwise unique is their sample sizes through ISP partnerships and opt-in panels in the millions, which easily dwarfs most of their competitors. Most larger advertisers and agencies would be wise to get themselves subscriptions, because the data available through Hitwise is second-to-none.
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