Hitwise, eh? Welcome to the Great Canadian North!
Jun 2, 2009 Hitwise, PPC Programs, SEO, SES Tour
On the week leading up to Search Engine Strategies Toronto comes news from Hitwise of their entry into the Canadian market. Obviously, they must have struck a deal with one or two of only three major ISPs in the country, finally giving Canadian business the opportunity to keep an eye on competitor movements. With comScore amping up their web beaconing effort to normalize their panel-based results, Hitwise seems primed to become a quick favorite, if they can take hold of decent market share.
It’ll be interesting to see whether their announcement includes the full bevvy of reports available to US marketers, such as search marketing traffic, both natural and paid, and other juicy segmenting features. I’ll cover more news as it becomes available. Needless to say, Hitwise has already reached out to larger online web producers well in advance of this announcement.
Search Marketing Intelligence from Hitwise: Peep your competition
Aug 7, 2008 Hitwise, Webmaster Tips
First and foremost a disclaimer: In no way was this post sponsored by Experian or Hitwise, it’s merely an opinion piece. Hitwise (an Experian company) has been around for a while, collecting and analyzing online traffic metrics and offering insights and access to data on a subscription basis. What makes Hitwise unique is their sample sizes through ISP partnerships and opt-in panels in the millions, which easily dwarfs most of their competitors. Most larger advertisers and agencies would be wise to get themselves subscriptions, because the data available through Hitwise is second-to-none.
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