Hitwise, eh? Welcome to the Great Canadian North!
On the week leading up to Search Engine Strategies Toronto comes news from Hitwise of their entry into the Canadian market. Obviously, they must have struck a deal with one or two of only three major ISPs in the country, finally giving Canadian business the opportunity to keep an eye on competitor movements. With comScore amping up their web beaconing effort to normalize their panel-based results, Hitwise seems primed to become a quick favorite, if they can take hold of decent market share.
It’ll be interesting to see whether their announcement includes the full bevvy of reports available to US marketers, such as search marketing traffic, both natural and paid, and other juicy segmenting features. I’ll cover more news as it becomes available. Needless to say, Hitwise has already reached out to larger online web producers well in advance of this announcement.
