Down time and Quality Score: a hole you might not climb out of
Friday, June 20th, 2008 Posted in Google Analytics, Omniture, Google Adwords | No Comments »The dreaded "d-word" that many online marketers wince at hearing is "downtime". For media buys or traditional landing pages the impact isn't so bad, because visitors may click through to a page and either get redirected or a 404 ...
Poor Conversion? Nip it in the Bud!
Monday, June 9th, 2008 Posted in Google Analytics, Google Adwords, PPC Basics | No Comments »Poor conversion doesn't have to be a life sentence, but that's exactly what many advertisers are living with every day. Many advertisers accept status quo, mediocrity or starter campaigns as being industry-standard. Problems aren't always obvious to ...
Are you overdoing it with Web Analytics?
Tuesday, May 6th, 2008 Posted in Google Analytics, Omniture, Webmaster Tips, Analytics Tools | No Comments »In an interesting article named "Wasting your time with Web Analytics", Manoj Jasra states that many analysts, business owners and marketers waste their time with poorly constructed analytics implementations, marketing campaigns, and meaningless granularity. We must be on the ...
Aim to convert the maybe’s, don’t worry about yes’es and no’s
Thursday, April 24th, 2008 Posted in Google Analytics, Webmaster Tips | 1 Comment »A marketers tightest and most valued ally is their sales force. Without communicating routinely with front-line sales representatives and agents, a marketer will never identify who their true prospect targets are. Despite what some of us may think, we don't ...
Did Black Friday and Cyber Monday Cripple Analytics?
Monday, November 26th, 2007 Posted in Google Analytics, Omniture | No Comments »To say it's been a crazy Thanksgiving long-weekend for our American brothers and sisters across the border is an understatement. First came Black Friday, a day designed by marketers to kick off the holiday shopping madness with deep "discounts" ...
Best of what’s free: Google Analytics
Wednesday, August 1st, 2007 Posted in Google Analytics | No Comments »Perhaps the most important rule of online marketing is to ensure that everything you do to drive visitors to your site ends up being tracked. Even if you do not run any online marketing campaigns, you still need to ...
Loading ...
