PPC-Advice.com

External measurement tools enable us to track the relative success of our marketing efforts with those of our competitors.  As most internal measurement tools are closed and often more guarded than Fort Knox, external analysis can be extremely helpful to put our metrics in context.  comScore offers a vast array of online measurement tools, combining the best of panel-based data collection and on-page tagging.  Eli Goodman is a 10 year veteran in technology and marketing and leads comScore’s Search division.  He sat down to talk to us at Search Engine Strategies San Jose 2009, after delivering an eye-opening presentation entitled “Where to next?” Read more…

It might be old news by now, but I haven’t seen much search industry reflection on ComScore’s attempt to enter the search measurement business.  Competing against established companies such as Hitwise, Compete.com, and research firms such as Nielson has got to be tough.  Does ComScore have what it takes to break into this market and make their mark? Read more…