WordStream Launches Two Free Tools for SEO and PPC
Dec 16, 2009 Analytics Tools, New Technology
Read the rest of this entry »
WordStream seems to be on a roll of late, with an announcement just last month regarding multi-source keyword analytics and Google Analytics API integration and now two new tools to assist in search engine optimization as well as pay-per-click account management. Used separately or as a part of an over-arching search engine marketing strategy, the new Keyword Niche Finder and the Free Keyword Grouper help marketers identify and act on keyword insights.
SES Chicago Day 3 Recap: Lets get Political, Lets get Granular
Dec 10, 2009 Acquisio, Affiliate Marketing, Google Analytics, SES Tour, Social Affiliate Marketing, Social Media
After two days of intense information uptake via osmosis, I had already typed my fingers to bony stumps hacking out what seemed like an endless stream of status updates on Twitter @gprzyklenk and @marketwire and recaps of each day on this blog. Finally, day three of Search Engine Strategies Chicago 2009, and what would be my last day at the show. Lucky for me, I got out of Chicago on a delayed flight, several others couldn’t say the same due to a massive blizzard that struck the entire Midwest and Eastern seaboard. I’m thankful I stayed for day 3, because unlike other shows, the information didn’t stop as crowds thinned out.
Read the rest of this entry »
Tags: Andrew Goodman, Barack Obama, Dan Siroker, John McCain, Sarah Palin, SES Chicago 2009, Social Affiliate Marketing, Social Media, Spreadly
Wordstream adds multi-source keyword analytics and Google Analytics API integration
Nov 10, 2009 Analytics Tools
Wordstream has long been the tool of choice for search marketing keyword discovery, negative keywords, and data insights – to a point. It used to be that you would assemble your research piecemeal and work out the high-value opportunities from the long tail yourself. With their announcement today comes news of multiple source keyword research and Google Analytics API integration that is worthy of note to both SEO and PPC keyword benchmarking efforts.
Read the rest of this entry »
Avinash Kaushik stops by to talk about Web Analytics 2.0
Nov 9, 2009 Analytics Tools, Interviews, web analytics
Read the rest of this entry »
You’re sure to remember that back in June, I interviewed Avinash Kaushik in advance of his appearance at SES San Jose 2009. Well, he’s agreed to come back and talk to us again, and this time we’re chatting about his new book Web Analytics 2.0, which is on sale now. Just like his old book Web Analytics an Hour a Day, his new book is chock full of great advice and helpful life lessons when it comes to web analytics, plus proceeds of his book go to great causes (Smile Train and Ekal Vidyalaya).
Tags: avinash kaushik, competitive intelligence, data-driven boss, data-driven organization, organic search, paid search, web analytics, webanalytics 2.0 book
Interview with Craig Danuloff of ClickEquations
Oct 26, 2009 ClickEquations
The more I talk to the people at ClickEquations, the more impressed I become with their product development. I last caught up with Alex Cohen and Craig Danuloff of ClickEquations back in August at SES San Jose, believe it or not – on the advice of Avinash Kaushik. There are a ton of pay-per-click bid management vendors out there, so I sought to find out what made ClickEquations different by sitting down with Craig Danuloff, President and Founder of ClickEquations.
Read the rest of this entry »
Tags: alex cohen, avinash kaushik, campaign attribution, craig danuloff, excel plugin, ppc bid management
Google Adwords Impression Share Metrics for Campaigns
Oct 21, 2009 Google Adwords, Google Analytics
Once upon a Google Adwords report, the impression share metric represented a peculiar, but intriguing metric. Impression share can be thought of as a “share of voice” metric which measures the total impression your ads generate in a campaign out of the total available impressions for your keywords and targeted geography. However, campaigns can be large, complex messes full of different ad groups and match types, so an impression share metric was relatively useless, unless your campaigns were simple. Although not revealing their quality score hand completely, Google has bestowed more meaningful insights to advertisers, if you know where to look.
Read the rest of this entry »
Tags: exact match IS, impression share, lost IS budget, lost IS rank
Tried and true PPC trends you can take to the bank
Oct 15, 2009 Economics, Google Adwords, Google Analytics, Landing Pages, PPC Programs
At first, I thought it was curious that my paid search campaigns would show relatively consistent patterns on a monthly and yearly basis. Trends that I blogged about before some 2 years ago, still hold true today while others have become even more obvious. Needless to say, knowing about these trends gives you a significant leg up on the competition, and verifying which patterns exist for your industry is as easy as tuning your campaign reporting to historical dates in the past.
Read the rest of this entry »
Tags: Google Adwords, holiday phenomenon, paid search trends, ppc trends, seasonal search trends
Interview with Jason Matheson, marketer extraordinaire and owner of NextTree.com
Sep 18, 2009 Google Analytics, SEO
First off, I have to state that Jason Matheson and I go way back. He actually used to be my boss as Marketing Director and (reluctant) personal mentor at Netfirms. People that know me well will know that there are a very few people I trust enough professionally in a work environment to hand over creative control or technical aspects of a project, but Jason makes my short list of candidates. I recently caught up with him to find out about his most recent venture as founder and owner of NextTree, one of Canada’s fastest growing custom web design companies.
Read the rest of this entry »
Tags: canadian web design, custom websites, jason matheson, nexttree, web design
Measuring Social Media Success or ROI shouldn't be hard
Sep 14, 2009 Analytics Tools, New Technology, SEO, SES Tour, Social Media
Read the rest of this entry »
Unless you’ve been living under a rock for the past 7 years, or 2 years which seems more popularly accepted, you would be blind not to notice the impact social media and networking sites have had on society. Some say product purchasing decisions are slowly migrating from search to social, forgoing the researching and evaluating phases for instant gratification and credible influence. So why are online marketers finding it so hard to determine the net effect of their social marketing efforts on a handful of web 2.0 sites?
Tags: attribution analysis, micro conversions, Social Media, social media marketing, web analytics
Taking the backwards "IT" out of Online Marketing
Sep 10, 2009 Economics, Google Analytics, New Technology, Webmaster Tips
In the best of scenarios, collectively, the IT department within an organization is an extremely busy place, with the hustle and bustle of scoping, engineering, implementing, and testing every phase of an online web property. Priorities on projects originating from product development, marketing, sales, and support have to be weighed accordingly. However, with the ever-changing world of online marketing, companies have to be increasingly more agile, and aware of changes across the enterprise.
Read the rest of this entry »
Tags: content management systems, google website optimizer, information technology, legacy systems, multivariate testing, opportunity cost, work meetings
