Keep your fingers crossed, Omniture Search Center 3.1 Release Scheduled
Wednesday, July 23rd, 2008 Posted in Omniture, PPC Programs, Yahoo Search Marketing, Google Adwords | No Comments »Admittedly, Omniture had a rocky start to the new year with the release of both Site Catalyst 14 and Search Center 3 back in March, with several hot fixes going into effect shortly after both releases. My post outlining these ...
Discover Content Network Placements with Google Ad Planner
Thursday, July 10th, 2008 Posted in Webmaster Tips, Analytics Tools, Google Adwords | 1 Comment »The latest and greatest tool to hit the "invite only" scene in online marketing is Google's Ad Planner. I have a strange suspicion that Ad Planner was actually meant to be assimilated into Google Adwords, since it really just boils ...
Down time and Quality Score: a hole you might not climb out of
Friday, June 20th, 2008 Posted in Google Analytics, Omniture, Google Adwords | No Comments »The dreaded "d-word" that many online marketers wince at hearing is "downtime". For media buys or traditional landing pages the impact isn't so bad, because visitors may click through to a page and either get redirected or a 404 ...
Adsspy plays hardball with Made-for-Adsense Sites
Monday, June 16th, 2008 Posted in Webmaster Tips, Analytics Tools, Yahoo Search Marketing, Google Adwords | 1 Comment »Playing on the content network is usually just that, a big unorganized and chaotic game. It pits advertiser against publisher, in a constant battle for cheap traffic, domain monetization, campaign optimization, and even fraudulent clicks. Marketers have a heck of ...
Poor Conversion? Nip it in the Bud!
Monday, June 9th, 2008 Posted in Google Analytics, Google Adwords, PPC Basics | No Comments »Poor conversion doesn't have to be a life sentence, but that's exactly what many advertisers are living with every day. Many advertisers accept status quo, mediocrity or starter campaigns as being industry-standard. Problems aren't always obvious to ...
Phantom Yahoo Spending and Analytics: Omniture Search Center
Thursday, June 5th, 2008 Posted in Omniture, Yahoo Search Marketing | 1 Comment »With substantiated claims that Yahoo automatically inserts keywords, bids, and new ads into existing campaigns, analysts are having a hard time learning the true impact those changes have on their bottom line. Yesterday's news about Yahoo automatically 'optimizing' advertiser ...
Phantom Yahoo Spending not an isolated incident
Wednesday, June 4th, 2008 Posted in Omniture, Yahoo Search Marketing | No Comments »Although I had observed something similar happen to a few select Yahoo accounts I manage, Joe over at PPC Hero dropped me a line and confirmed that it is not an isolated incident. Apparently, Yahoo is optimizing campaigns automatically, which ...
Are you overdoing it with Web Analytics?
Tuesday, May 6th, 2008 Posted in Google Analytics, Omniture, Webmaster Tips, Analytics Tools | No Comments »In an interesting article named "Wasting your time with Web Analytics", Manoj Jasra states that many analysts, business owners and marketers waste their time with poorly constructed analytics implementations, marketing campaigns, and meaningless granularity. We must be on the ...
Aim to convert the maybe’s, don’t worry about yes’es and no’s
Thursday, April 24th, 2008 Posted in Google Analytics, Webmaster Tips | 1 Comment »A marketers tightest and most valued ally is their sales force. Without communicating routinely with front-line sales representatives and agents, a marketer will never identify who their true prospect targets are. Despite what some of us may think, we don't ...
Got multiple PPC clients? Check out Acquisio, Get a cool shirt!
Tuesday, April 22nd, 2008 Posted in Acquisio, PPC Basics | No Comments »Being in the agency/consultation end of the pay-per-click game for a few years now, I can appreciate how hard it is to manage multiple client accounts through numerous analytics solutions. Client A might use Google Analytics, and Client B ...
Yahoo intends to offer IndexTools Free, listening Omniture?
Thursday, April 17th, 2008 Posted in Omniture, Yahoo Search Marketing | 2 Comments »Not long ago I posted a rant on what I thought were major problems with Omniture's newest releases, SiteCatalyst 14 and SearchCenter 3. I'll be honest, it got a lot of attention for my relatively small blog and I thought ...
SES NY 2008 Day 2 Winner: Landing Page Testing & Tuning
Wednesday, March 19th, 2008 Posted in Webmaster Tips, Analytics Tools, PPC Basics | 2 Comments »Some people have commented that I'm a bit behind in the game, that I've waited a while to post my thoughts and reflections on the conference, while other bloggers give up to the minute news and reaction. For me, it's ...
SiteCatalyst 14 and SearchCenter 3.0 Growing Pains
Monday, March 10th, 2008 Posted in Omniture | 8 Comments »To say the migration to Omniture SearchCenter 3.0 and SiteCatalyst 14 has been rough might be the understatement of the year. As previously reported, both upgrades should have addressed severe problems in SiteCatalyst 13.5 and SearchCenter 2.6, but instead of ...
This month in Google Trends
Friday, March 7th, 2008 Posted in Webmaster Tips, Analytics Tools | No Comments »For those of you that are not familiar with Google Trends, it's a fantastic online tool that lets you visualize search volume for specific keywords on Google, as well as the coverage those keywords get in news references. Want to ...
Omniture Search Center 3.0 Released
Wednesday, March 5th, 2008 Posted in Omniture | 1 Comment »After months of client feedback collection through feature requests, bug reports, and competitive pressure, Omniture flicked the switch today for all current Search Center clients. Search Center 2.6 was based on Site Catalyst 13.5 interface and functionality, whereas Search Center ...
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