Bridging the Cross-Channel Analytics Divide

The post-holiday season is a great time to reflect on the year that was 2011, both from a personal and professional perspective.

For many of us, the first quarter of the year means planning for the year ahead and prioritizing against a variety of opportunities competing for time and resources.

Unfortunately, no lone study of web analytics will satisfy everyone in your organization; the only solution to coming up with a prioritized list is analysis – deep cross-channel analysis. Continue reading Bridging the Cross-Channel Analytics Divide

Killer Technology: Gutenberg to Zuckerberg and Beyond

March was an extremely busy time for me personally, so I passed up the opportunity to write about an awe-inspiring keynote delivered by Michael Eisner of Disney fame at the Omniture Summit in Salt Lake City. In his address, he eloquently explained how technology enables a never-ending and consistently innovative evolution of content delivery mechanisms: from Gutenberg’s printing press back in 1440 all the way to present day with Mark Zuckerberg at Facebook. Continue reading Killer Technology: Gutenberg to Zuckerberg and Beyond

Tracking the do not track amendment

Fallout from a milestone decision at the FTC fizzled fears in the online community today, in a hearing that addressed the benefits and consequences of enacting a “do not track” option in web browsers.  Amongst some of the benefits: the ability to access certain free sites and the ability to enable some pretty cool technology.  But what did the decision really boil down to?  It really means the FTC thought enforcing a “do not track” amendment through the development of plugins was essentially “too hard“.  Excuse me?

Let’s ponder on this… Continue reading Tracking the do not track amendment

Social Media ROI: Show me the money!

Disclaimer: This post was originally written for SearchEngineWatch.com.

If you’re spending money on anything these days, you need to know what you’re getting out of it. That includes your company’s involvement in social media. If you can’t see it, you can’t track it, so you might as well turn it off.

Unfortunately, many marketers will leave the quest for cash and true ROI to faith by saying things like “we just need it,” or “it’s a branding effort” or “I can’t show ROI because of XYZ.” Although some of these may be true, smarter marketers will use correlations between web analytics metrics as signals indicating inevitable downstream revenue. Continue reading Social Media ROI: Show me the money!

Online marketing news in review, June 2010

I totally realize it’s already July 12th, however I’ve been so wrapped-up in writing and presenting great content elsewhere that I let my own blog slip.  Apologies to my loyal readers, more content is on it’s way, but for now I’m catching up on some much-needed link-loving for the month that was June 2010.  A lot went on in June, including Search Engine Strategies Toronto. Continue reading Online marketing news in review, June 2010

Acquisio integrates Google Analytics into PPC management platform

Acquisio SEARCH is a powerful paid search management solution for agencies that helps marketers manage, optimize and automate all of their paid search activities across all search engines.  Today at SES Toronto, they will be demonstrating their latest reporting enhancements involving the Google Analytics Connector built into Acquisio SEARCH.  The full integration is the first of it’s kind between Google Analytics and an ad management software platform. Continue reading Acquisio integrates Google Analytics into PPC management platform

WordStream launches SEO Toolset

WordStream today announced a strong addition to their online marketing research and content creation products with the release of “WordStream for SEO”.  Dubbed “keyword research on steroids,” WordStream for SEO is an advanced toolset of more traditional keyword research tools prompting discovery through suggestions, but also additional keyword analytics, organization and content authoring tools such as the Blog SEO plugin for FireFox. Continue reading WordStream launches SEO Toolset

WordStream Launches Two Free Tools for SEO and PPC

WordStream logoWordStream seems to be on a roll of late, with an announcement just last month regarding multi-source keyword analytics and Google Analytics API integration and now two new tools to assist in search engine optimization as well as pay-per-click account management.  Used separately or as a part of an over-arching search engine marketing strategy, the new Keyword Niche Finder and the Free Keyword Grouper help marketers identify and act on keyword insights. Continue reading WordStream Launches Two Free Tools for SEO and PPC

SES Chicago Day 3 Recap: Lets get Political, Lets get Granular

After two days of intense information uptake via osmosis, I had already typed my fingers to bony stumps hacking out what seemed like an endless stream of status updates on Twitter @gprzyklenk and @marketwire and recaps of each day on this blog.  Finally, day three of Search Engine Strategies Chicago 2009, and what would be my last day at the show.  Lucky for me, I got out of Chicago on a delayed flight, several others couldn’t say the same due to a massive blizzard that struck the entire Midwest and Eastern seaboard.  I’m thankful I stayed for day 3, because unlike other shows, the information didn’t stop as crowds thinned out. Continue reading SES Chicago Day 3 Recap: Lets get Political, Lets get Granular