PPC-Advice.com

I totally realize it’s already July 12th, however I’ve been so wrapped-up in writing and presenting great content elsewhere that I let my own blog slip.  Apologies to my loyal readers, more content is on it’s way, but for now I’m catching up on some much-needed link-loving for the month that was June 2010.  A lot went on in June, including Search Engine Strategies Toronto. Read more…

Acquisio SEARCH is a powerful paid search management solution for agencies that helps marketers manage, optimize and automate all of their paid search activities across all search engines.  Today at SES Toronto, they will be demonstrating their latest reporting enhancements involving the Google Analytics Connector built into Acquisio SEARCH.  The full integration is the first of it’s kind between Google Analytics and an ad management software platform. Read more…

WordStream today announced a strong addition to their online marketing research and content creation products with the release of “WordStream for SEO”.  Dubbed “keyword research on steroids,” WordStream for SEO is an advanced toolset of more traditional keyword research tools prompting discovery through suggestions, but also additional keyword analytics, organization and content authoring tools such as the Blog SEO plugin for FireFox. Read more…

WordStream seems to be on a roll of late, with an announcement just last month regarding multi-source keyword analytics and Google Analytics API integration and now two new tools to assist in search engine optimization as well as pay-per-click account management.  Used separately or as a part of an over-arching search engine marketing strategy, the new Keyword Niche Finder and the Free Keyword Grouper help marketers identify and act on keyword insights. Read more…

After two days of intense information uptake via osmosis, I had already typed my fingers to bony stumps hacking out what seemed like an endless stream of status updates on Twitter @gprzyklenk and @marketwire and recaps of each day on this blog.  Finally, day three of Search Engine Strategies Chicago 2009, and what would be my last day at the show.  Lucky for me, I got out of Chicago on a delayed flight, several others couldn’t say the same due to a massive blizzard that struck the entire Midwest and Eastern seaboard.  I’m thankful I stayed for day 3, because unlike other shows, the information didn’t stop as crowds thinned out. Read more…

Wordstream has long been the tool of choice for search marketing keyword discovery, negative keywords, and data insights – to a point.  It used to be that you would assemble your research piecemeal and work out the high-value opportunities from the long tail yourself.  With their announcement today comes news of multiple source keyword research and Google Analytics API integration that is worthy of note to both SEO and PPC keyword benchmarking efforts. Read more…

You’re sure to remember that back in June, I interviewed Avinash Kaushik in advance of his appearance at SES San Jose 2009.  Well, he’s agreed to come back and talk to us again, and this time we’re chatting about his new book Web Analytics 2.0, which is on sale now.  Just like his old book Web Analytics an Hour a Day, his new book is chock full of great advice and helpful life lessons when it comes to web analytics, plus proceeds of his book go to great causes (Smile Train and Ekal Vidyalaya). Read more…

The more I talk to the people at ClickEquations, the more impressed I become with their product development.  I last caught up with Alex Cohen and Craig Danuloff of ClickEquations back in August at SES San Jose, believe it or not – on the advice of Avinash Kaushik.  There are a ton of pay-per-click bid management vendors out there, so I sought to find out what made ClickEquations different by sitting down with Craig Danuloff, President and Founder of ClickEquations. Read more…

Once upon a Google Adwords report, the impression share metric represented a peculiar, but intriguing metric.  Impression share can be thought of as a “share of voice” metric which measures the total impression your ads generate in a campaign out of the total available impressions for your keywords and targeted geography.  However, campaigns can be large, complex messes full of different ad groups and match types, so an impression share metric was relatively useless, unless your campaigns were simple.  Although not revealing their quality score hand completely, Google has bestowed more meaningful insights to advertisers, if you know where to look. Read more…

At first, I thought it was curious that my paid search campaigns would show relatively consistent patterns on a monthly and yearly basis.  Trends that I blogged about before some 2 years ago, still hold true today while others have become even more obvious.  Needless to say, knowing about these trends gives you a significant leg up on the competition, and verifying which patterns exist for your industry is as easy as tuning your campaign reporting to historical dates in the past. Read more…