SES Chicago Day 3 Recap: Lets get Political, Lets get Granular

After two days of intense information uptake via osmosis, I had already typed my fingers to bony stumps hacking out what seemed like an endless stream of status updates on Twitter @gprzyklenk and @marketwire and recaps of each day on this blog.  Finally, day three of Search Engine Strategies Chicago 2009, and what would be my last day at the show.  Lucky for me, I got out of Chicago on a delayed flight, several others couldn’t say the same due to a massive blizzard that struck the entire Midwest and Eastern seaboard.  I’m thankful I stayed for day 3, because unlike other shows, the information didn’t stop as crowds thinned out.

Read the rest of this entry »

Pay-per-click and the Affiliate Game: Advice for both sides

There can be a definite rift between corporate search marketers and affiliate marketers.  The animosity can sometimes elevate to a point where it’s almost laughable, with name calling (try searching for “affiliate cockroach”) and flame wars.  The problem is that both sides share common ad space, and compete with each other for clicks and conversion.  Sometimes what both sides fail to notice is that they really do need each other.

Read the rest of this entry »