Disclaimer: this article was originally written for Search Engine Watch.
Google Panda 2.2 is looming to drop sometime soon, and with it, increasing levels of apprehension in the small business community on fears of further collateral damage to organic search traffic. As a speaker at SES Toronto this year, I had the distinct honor of accompanying Dave Davies, Thom Craver and Terry Van Horne on a panel to discuss the impact of Google Panda, and long-term strategies for SEO success. Read more…
Honing your search engine optimization (SEO) skills goes well beyond tips and tricks you read in tidbits across the web. It requires time, patience, testing, and a lot of research.
Unfortunately, there are a lot of moving parts including the personalization of search results based on past search behavior, localization, language, user experience, and a host of other potential ranking factors. Fortunately, there are literally dozens of tools that can help, whether they’re free, freemium, paid, or even “no cost to you.”
When I originally posted this article on Search Engine Watch, I had no idea it would be amongst the top 10 posts of 2010, finishing at third overall. Read more…
Disclaimer: this article was originally written for Search Engine Watch.
What is one of the biggest problems in online marketing? Bryan Eisenberg puts it best: it’s our critically high demand for skilled people.
Why? One of the root causes is the supply and demand of data. As data becomes an exceedingly cheap commodity to online marketing professionals, the sheer supply of data creates a significant problem.
We can’t find enough skilled people to read, react, and respond to easy to spot risks or significant growth opportunities, and it will cost online business a lot of money this year. Read more…
Fallout from a milestone decision at the FTC fizzled fears in the online community today, in a hearing that addressed the benefits and consequences of enacting a “do not track” option in web browsers. Amongst some of the benefits: the ability to access certain free sites and the ability to enable some pretty cool technology. But what did the decision really boil down to? It really means the FTC thought enforcing a “do not track” amendment through the development of plugins was essentially “too hard“. Excuse me?
Let’s ponder on this… Read more…
I haven’t written anything on my blog for quite some time, and I apologize to my faithful followers for sticking with me over the past few weeks. But the wait was certainly worth it for some big news around here, so please help me in welcoming the newest additions to our growing offline family, Milla and Lucia Przyklenk, born February 4th, 2011 at 7:14AM. Read more…
October was a very hectic month for online marketers. A lot of changes are upon us that should introduce new challenges and new opportunities in the final quarter of 2010. Recent topics of interest seem to indicate the need to define the future of search by exploring a renewed emphasis on hyperlocal SEO, the race for social media + search integration, and new opportunities in the gadget space. Read more…
Disclaimer: This post was originally written for SearchEngineWatch.com.
If you’re spending money on anything these days, you need to know what you’re getting out of it. That includes your company’s involvement in social media. If you can’t see it, you can’t track it, so you might as well turn it off.
Unfortunately, many marketers will leave the quest for cash and true ROI to faith by saying things like “we just need it,” or “it’s a branding effort” or “I can’t show ROI because of XYZ.” Although some of these may be true, smarter marketers will use correlations between web analytics metrics as signals indicating inevitable downstream revenue. Read more…
It’s not everyday that Google re-engineers their search results pages — every 6-8 months, sure — but rarely does this retooling ever result in a potentially significant change to the way marketers do business on Google Adwords. With the introduction of Google Instant, advertisers in the United States, and additional countries in the coming weeks, should start to see marked differences in ad impressions and click through rate for their PPC campaigns in Adwords. Why? I call it the “new 3s rule” and it has nothing to do with eating food off the ground. Read more…
Following my interview with Chris Boggs, I realized that an important tangent eventually got paraphrased and edited to fit in a neat little editorial package. The concept of user generated content isn’t new, you have user generated content everywhere you look: forums, blogs, social media platforms, ecommerce sites, review sites, YouTube, etc. It’s been a long-lived belief that any UGC, whether it’s flattering or not, should be predominantly positive, and that’s just not true. Negative feedback is perhaps the single most underrated opportunity for reputation management the social web has to offer, so don’t delete your negative reviews. Read more…
I often get bombarded with interview requests about a week prior to SES San Francisco, and with all the coverage I do on the show floor and sessions, it’s tough to make time. However, this year I made an exception for a thought leader in SEO, Chris Boggs of Rosetta. For those of you that don’t know, Chris is a veteran in the search engine marketing community, and this year was a panelist in a session entitled “Digital Asset Optimization.” I had chance to sit down with him one-on-one after his session for a little Q&A. Read more…
Disclaimer: this article was originally written for Search Engine Watch.
