Over the past 6 months I’ve been on the hiring end of some of the worst interviews I care to remember, and a select few that both captivated my attention and made me awestruck. Although I can’t go into the details of the bad interviews I’ve sat in on, I wanted to ensure that job seekers that are either in our industry or want to break into it come prepared to impress.
Here are seven tips on how to land a job in the online space. Read more…
Almost as quickly as November came to a close, news broke from StatCounter indicating Google’s Chrome browser overtook Mozilla Firefox as the second most popular browser worldwide for the first time. Internet Explorer, the incumbent for years still remains king of the pile, but even Microsoft has to be looking at their dropping share as an impending challenge to keep up with Google. Read more…
March was an extremely busy time for me personally, so I passed up the opportunity to write about an awe-inspiring keynote delivered by Michael Eisner of Disney fame at the Omniture Summit in Salt Lake City. In his address, he eloquently explained how technology enables a never-ending and consistently innovative evolution of content delivery mechanisms: from Gutenberg’s printing press back in 1440 all the way to present day with Mark Zuckerberg at Facebook. Read more…
In continuation to a relatively popular article I wrote last month on top web analytics myths, I thought I would expand upon the theme of dispelling myths again this month. This time, I turned to some fellow Search Engine Watch contributors to help crowd-sourced a list of favorite SEO myths we’ve heard over the years. In no particular order, these are our top 10 SEO myths… dispelled. Read more…
Having worked in online marketing and web analytics for nearly a decade, I’ve heard it all when it comes to myths passed around small and large companies alike. Here is a top 10 list of my favorite web analytics myths and practical advice on how to dispel them. Read more…
Disclosure: I originally wrote this article for SearchEngineWatch.com.
Everyone should know by now that landing page optimization is a critical tactic in your overall online marketing strategy. Optimizing your conversion rate can effectively boost your return on investment in digital marketing, as well as reduce churn and overall spend.
What most marketers won’t tell you, however, is that landing page optimization can be a double-edged sword; immediate improvements in micro conversions high up the funnel may result in lower overall prospect quality.
Consider the pitfalls of some of the most popular conversion-optimizing tips. Read more…
Search Engine Strategies 2011 was – by far – the biggest internet marketing show of the year. By partnering with OMS, the Email Experience Council, IAB and various other organizations the show was able to crank out up to 8 sessions per time slot over 5 days of education, inspiration and conversation. This year I was fortunate enough to speak on two panels and felt I really got my finger on the pulse of the industry. Here’s what I noticed at this year’s SESSF… Read more…
Disclosure: I originally wrote this article for Search Engine Watch.
One of the easiest ways to gain credibility with any business partner is to establish quick wins using conversion rate optimization. In terms of business impact, conversion optimization is a grand slam because you effectively reduce cost per action, increase revenue per action, and satisfy more visitors to your website.
As is often the problem, web analysts and marketers tend to inherit a lot of excess baggage, so choosing to focus on only one or two sore spots on a website is hard to do.
Consider these top five places to start: Read more…
Matt Cutts, Ben Gomes, and Amit Singhal discuss the Google search philosophy, their dedication to increase the quality of search results, and hint at possibilities for the future of the search giant.
Jonathan Allen, Director, SearchEngineWatch, interviews Thom Craver, Web and Database Specialist, Saunders College (RIT), Dave Davies, CEO, Beanstalk SEO, Garry Przyklenk, Founder, Eclipseo Online Marketing (and PPC-Advice.com), and Terry Van Horne, Partner, Reliable SEO and SEO Training Dojo, at SES Toronto 2011 on the subject of the most recent change to Google’s algorithm called Panda.
