Pay Per Click Advertising Advice from Online Marketers

About Garry

garry.jpgMy passion comes from years of experience in public relations, traditional print marketing, and product development. I have what might be considered an obsession for learning and understanding business models, consumer behavior, and market trends. My philosophy is that testing and analyzing data is the best way to find success amidst tough competition. My personal mantra for online marketing:

Measure, Create, Implement, and Measure again.

My interest in online marketing piqued a few years ago while working for my previous employer that had an e-commerce site specializing in technology hardware. By developing the website to accept the Googlebot and various other crawlers, our organic rankings started to improve, and so did our revenue. I put in long hours developing the content of the site in what was later termed “Search Engine Optimization,” and was able to secure top 5 SERP positions for several product pages.

With the increased attention SEO generated in months following our online success, competitors caught onto my strategy. Keeping a close eye on our SERPs, I noticed that several profitable keywords were getting harder to win with SEO, so I turned my attention to pay-per-click campaigns on Google Adwords, Yahoo Overture (later renamed Yahoo Search Marketing), and MSN adCenter. Working with very meager budgets, we were able to increase revenue on those hard to win keywords that easily eclipsed our ad spend.

In what can be considered a Cinderella story of sorts, I took what I learned in traditional marketing and merged that experience with the ever-evolving world of online marketing. It didn’t take long for me to start my own online marketing business: ECLIPSEO.

In recent months, I have worked with a few larger corporations managing budgets well in excess of several millions of dollars per year.

Associations

Search Engine Marketing Professional Association (SEMPO)
Search Engine Marketing Professional Association Canada
Canadian Marketing Association

Why Blog?

With my years of experience in marketing and the first-hand knowledge I accumulate every day, I realize that it becomes harder and harder for business owners and advertising departments to cope with the evolution of online marketing. Most of my content is geared towards helping fellow marketers understand the intricacies of search marketing and how it can be a profitable option for even the smallest businesses.

Commenting Policy

I keep a fairly open policy on leaving comments on my blog because I value your feedback and opinion. Feel free to leave substantive comments on any of my posts, but try to keep links to a minimum unless they are relevant.