About Garry
I started this blog back in August of 2007 as a means to inform and communicate with fellow online marketers, service providers, and vendors. Unfortunately, the latest figures show an excess of a billion dollars is wasted in online advertising per year (and growing), but it doesn’t have to be. Online marketing is a highly effective means of advertising; a green solution to an increasingly environmentally-aware, and technologically-savvy population. Although online marketing isn’t really new, the speed of it’s evolution means we’re still in it’s infancy – making the medium that much more exciting!
Just look at my blog. Arguably, I pigeon-holed myself when I registered this domain back in 2007, and the space has transformed so dramatically, that I can’t possibly (or can I?) also author a blog on social media, web analytics, SEO – the list goes on!
Whether you’re looking for advice on the emerging mobile advertising space, social media optimization, monetizing twitter, or just testing the waters of pay-per-click ads, the principles and testing methodologies discussed on this blog APPLY TO YOU.
I draw on several years of experience in public relations, traditional offline marketing, and product development and as such, have what might be considered an obsession for learning and understanding business models, consumer behavior, and market trends. In recent years, I’ve turned this obsession into creative and profitable ways to turn money spent into profit earned.
My interest in online marketing piqued a few years with the introduction and subsequent growth of Google’s search empire. By developing websites with strong content development that accepted the Googlebot and various other crawlers at the time, organic rankings on those sites started to improve, and so revenue. Long hours were dedicated to developing the content of sites in what was later termed “Search Engine Optimization”.
With the increased attention and popularity SEO generated in months following my online successes, competitors inevitably caught up to this strategy. With a viable profit source still flowing in through long tail keywords, I turned my attention to pay-per-click campaigns on Google Adwords, Yahoo Overture (later renamed Yahoo Search Marketing), and Microsoft adCenter. Working with very meager budgets, I was able to increase revenue on those hard to win keywords that easily eclipsed our ad spend. For once, I could clearly correlate money and time spent to revenue and lead generation in a very short time span.
I decided to branch out, and explore freelance opportunities in many different markets and industries. Taking what I learned in traditional marketing and merging that experience with my ever-evolving world of online marketing, I started my own online marketing business: Eclipseo.ca.
In recent months, I have worked with a few larger corporations managing budgets well in excess of several millions of dollars per year. I’ve also had the pleasure of managing and developing several smaller niche-market sites in different industries, found an opportunity to architect some really funky Omniture implementations, start tweeting like crazy, and cover most of the industry’s biggest shows and conferences.
Associations
Search Engine Marketing Professional Association (SEMPO)
Search Engine Marketing Professional Association Canada
Canadian Marketing Association (CMA)
Why Blog?
With my years of experience in marketing and the first-hand knowledge I accumulate every day, I realize that it becomes harder and harder for business owners and advertising departments to cope with the evolution of online marketing. Most of my content is geared towards helping fellow marketers understand the intricacies of search marketing and how it can be a profitable option for even the smallest businesses.
Commenting Policy
I keep a fairly open policy on leaving comments on my blog because I value your feedback and opinion. Feel free to leave substantive comments on any of my posts, but try to keep links to a minimum unless they are relevant. If you’re here to spam, don’t bother wasting your time or my time.
Disclaimer
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