Let’s address the 800lb gorilla in the room. I don’t really have any vowels in my name, it’s true. For those of you who are wondering, my last name is commonly ponounced “SHOE CLANK” and to pronounce it correctly you have to cut a hole in your tongue and move to Poland. Now that that’s out of the way, I can hopefully get through the uncomfortable task of describing myself…
I started this blog back in August of 2007 as a means to inform and communicate with fellow online marketers, service providers, and vendors. Blogging a few years ago really was the beginning of a social media revolution. A revolution I feel fortunate to be a part of since the early years of web development and online marketing.
Although I draw on several years of experience in public relations, traditional offline marketing, and product development, I do this to communicate and learn new strategies in online marketing.
My interest in online marketing piqued a few years with the introduction and subsequent growth of Google’s search empire. By developing websites with strong content development that accepted the Googlebot and various other crawlers at the time, organic rankings on those sites started to improve, and so revenue. Long hours were dedicated to developing the content of sites in what was later termed “Search Engine Optimization”.
With the increased attention and popularity SEO generated in months following my online successes, competitors inevitably caught up to this strategy. With a viable profit source still flowing in through long tail keywords, I turned my attention to pay-per-click campaigns on Google Adwords, Yahoo Overture (later renamed Yahoo Search Marketing), and Microsoft adCenter. Working with very meager budgets, I was able to increase revenue on those hard to win keywords that easily eclipsed our ad spend. For once, I could clearly correlate money and time spent to revenue and lead generation…and I’ve been hooked ever since.
In recent months, I have worked with a few larger corporations managing budgets well in excess of several millions of dollars per year but also have had the pleasure of managing and developing several smaller niche-market sites in different industries, found an opportunity to architect some really funky Omniture implementations, started tweeting like crazy, attend most of the industry’s biggest shows, and even started speaking at a few!
Search Engine Marketing Professional Association (SEMPO)
Search Engine Marketing Professional Association Canada
Canadian Marketing Association (CMA)
Web Analytics Association (WAA)
With my years of experience in marketing and the first-hand knowledge I accumulate every day, I realize that it becomes harder and harder for business owners and advertisers to cope with the evolution of online marketing. Most of my content is geared towards helping my fellow marketers and hopefully learning at the same time, so that we all can understand the intricacies of online marketing and how it can be an increasingly profitable business development strategy.
I keep a fairly open policy on leaving comments on my blog because I value your feedback and opinion. Feel free to leave substantive comments on any of my posts, but try to keep links to a minimum unless they are relevant. If you’re here to spam, don’t bother wasting your time or my time.
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