Search Engine Strategies 2011 was – by far – the biggest internet marketing show of the year. By partnering with OMS, the Email Experience Council, IAB and various other organizations the show was able to crank out up to 8 sessions per time slot over 5 days of education, inspiration and conversation. This year I was fortunate enough to speak on two panels and felt I really got my finger on the pulse of the industry. Here’s what I noticed at this year’s SESSF… Read more…
Disclosure: I originally wrote this article for Search Engine Watch.
One of the easiest ways to gain credibility with any business partner is to establish quick wins using conversion rate optimization. In terms of business impact, conversion optimization is a grand slam because you effectively reduce cost per action, increase revenue per action, and satisfy more visitors to your website.
As is often the problem, web analysts and marketers tend to inherit a lot of excess baggage, so choosing to focus on only one or two sore spots on a website is hard to do.
Consider these top five places to start: Read more…
Matt Cutts, Ben Gomes, and Amit Singhal discuss the Google search philosophy, their dedication to increase the quality of search results, and hint at possibilities for the future of the search giant.
