PPC-Advice.com

It’s not everyday that Google re-engineers their search results pages — every 6-8 months, sure — but rarely does this retooling ever result in a potentially significant change to the way marketers do business on Google Adwords.  With the introduction of Google Instant, advertisers in the United States, and additional countries in the coming weeks, should start to see marked differences in ad impressions and click through rate for their PPC campaigns in Adwords.  Why?  I call it the “new 3s rule” and it has nothing to do with eating food off the ground. Read more…

Following my interview with Chris Boggs, I realized that an important tangent eventually got paraphrased and edited to fit in a neat little editorial package.  The concept of user generated content isn’t new, you have user generated content everywhere you look: forums, blogs, social media platforms, ecommerce sites, review sites, YouTube, etc.  It’s been a long-lived belief that any UGC, whether it’s flattering or not, should be predominantly positive, and that’s just not true. Negative feedback is perhaps the single most underrated opportunity for reputation management the social web has to offer, so don’t delete your negative reviews. Read more…