PPC-Advice.com

Are you ready for the most intense week of online marketing discussion ever?  Connected Marketing Week is starting today and will kick off a full week of informative sessions, networking events, lively discussions, and after-hours partying on the grandest scale of them all in San Francisco.  This is the one event that draws experts from all fields of marketing including SEO, PPC, web analytics, social media, online news, mobile, email marketing and more.  With so much going on, it’s hard to keep it all the events in perspective, so I put together a handy list of events that cannot be missed this year at Connected Marketing Week:

Monday, August 16:

• Starting today at 1PM is ClickZ BlogworkZ, with three sessions focusing on the power of content marketing through blogs.  Not to be missed:
  • Unofficial, Unauthorized: Outside, Looking In at 2:30PM
  • Inspiring an Army of Bloggers at 4PM
• Connected Marketing Week Meet and Greet goes from 7PM until late today at the Marriott on 55 Fourth Street, come by and say hello.

Tuesday August 17th:

SES and OMS kick off on Tuesday August 17th at the Moscone Center.  Here are some of my “can’t miss” sessions:

• SES/OMS Keynote by Jeff Hayzlett, Celebrity CMO at 9:30AM
• SES: SEO Lab Primer with Rand Fishkin at 1:30PM
• SES: Deep Dive into Analytics at 3:00PM
• OMS: Using Social Media and Lead Nurturing for Demand Generation at 3:00PM
• OMS: Join me as I co-host a panel on Privacy, Trust, Mobile, Social, Local, and Emerging Trends at 4:15PM
• Join speakers and exhibitors for a Networking Cocktail Reception on the Expo Floor at 5:15PM
• Parties on Tuesday August 17th:
  • Madison Logic is also hosting “Showdown” at 6:30PM
  • Webmaster Radio Search Bash promises to deliver, with Ray “Catfish” Comstock to perform with his band at 8PM

Wednesday August 18

SES continues in full force today, here are some of my can’t miss selections for day 3:

• SES: News search optimization at 11AM.
• SES: Search, PR and the Social Butterfly at 1PM, although it’s never a bad idea to also peek into any Google presentation for some cool swag (historically, anyhow).
• SES: Real-time Storytelling at 2:30PM.
• SES: SEO Lab (2 hour monster) at 3:45PM with Rand Fishkin, Maile Ohye, and Jessica Bowman, or check out B2B Marketing Tips.
• SES: How to become a Link Magnet at 5PM.
• Famous Black hat, White hat Un-conferenced party in the Moscone West 2nd Floor Lobby, get there early as White hats tend to go quickly.  Where’s my gray hat?
• Parties:
  • #140conf Summer Cocktail Party at Gray Area, 55 Taylor St.
  • IM Charity Party at ROE Restaurant, 651 Howard Street.

Thursday August 19th

SES continues for day 4, and a full day of #140conf starts as well, here are some of my can’t miss selections:

• #140conf the Command Center behind the Fighter Pilots: How Old Spice went Viral at 10:45AM.
• SES: Keynote with Tim Ash at 9:30AM, don’t miss this keynote, the man is a legend.
• SES: Enterprise-level SEO, so many experts, so little time. 10:45AM.
• 140conf: Legal Issues in the real-time web at 11:25AM.
• 140conf: Etiquette in a RT world at 11:45AM.
• SES: Channel Surfing: Measuring Profit and ROI Across Channels at 12:00PM.
• SES: I want it now!  Many interesting speakers on this panel at 2:00PM.
• 140conf: Building community at 2:50PM.
• SES: Killer Facebook marketing at 3:15PM with four “true” Social Media experts.
• SES: Advanced Paid Search Tactics at 4:45PM.
• Party:
  • Sanya Social Media Rewards Launch party at ROE Restaurant, 651 Howard Street.

I’m sure I missed a few great sessions, but that’s the beauty of a show like this, countless sessions with countless experts, and a ton of great information and networking opportunities.  Look forward to seeing everyone again!