Digital Asset Optimization with Chris Boggs
August 27th, 2010
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I often get bombarded with interview requests about a week prior to SES San Francisco, and with all the coverage I do on the show floor and sessions, it’s tough to make time. However, this year I made an exception for a thought leader in SEO, Chris Boggs of Rosetta. For those of you that don’t know, Chris is a veteran in the search engine marketing community, and this year was a panelist in a session entitled “Digital Asset Optimization.” I had chance to sit down with him one-on-one after his session for a little Q&A. Read more…
Was I dreaming? Was I still hungover from various parties on tuesday night? I know I was late into BJ Fogg’s Keynote session, but I could swear I saw a lego man walking around the red light district of Amsterdam giving pennies to Lady GaGa. To make matters worse, the photos of BJ using Olay products in his bathroom kind of reminded me about… well, nevermind. Needless to say that SES San Francisco had some interesting moments, not the least of which were some stunning sessions from very smart people indeed. 
“Disruption” is Jeff Hayzlett’s middle name, and boy, did the crowd at day 2 of Connected Marketing Week and SES San Francisco sure need a good wake-up call. You may know Jeff from his days appearing alongside Donald Trump in the Celebrity Apprentice while he was still CMO at Eastman Kodak. His success in steering the iconic Kodak brand to once again lead the industry in photography and imaging cannot be denied, and from his presentation, it’s obvious that causing a disruption was his primary M.O. 
Are you ready for the most intense week of online marketing discussion ever? Connected Marketing Week is starting today and will kick off a full week of informative sessions, networking events, lively discussions, and after-hours partying on the grandest scale of them all in San Francisco. This is the one event that draws experts from all fields of marketing including SEO, PPC, web analytics, social media, online news, mobile, email marketing and more. With so much going on, it’s hard to keep it all the events in perspective, so I put together a handy list of events that cannot be missed this year at Connected Marketing Week: 
