Online marketing news in review, June 2010
I totally realize it’s already July 12th, however I’ve been so wrapped-up in writing and presenting great content elsewhere that I let my own blog slip. Apologies to my loyal readers, more content is on it’s way, but for now I’m catching up on some much-needed link-loving for the month that was June 2010. A lot went on in June, including Search Engine Strategies Toronto.
- Mayday! Your long tail is going to get shorter, but maybe fatter, SearchEngineGuide.com: this is an article I wrote for Search Engine Guide detailing the changes Google made to their search ranking algorithm. In essence, Google is throwing more resources at crawling, indexing, and ranking content that will populate long-tail search queries; they say, scrutinizing content for long-tail SERPs the same as shorter, more generic queries.
- How to Optimize Your Videos for SEO, SearchEngineWatch.com: detailing the several ways anyone can easily optimize their video content online, with a huge analysis of newer YouTube optimization tricks, as well as self-hosted video SEO hints.
- Multivariate Testing and Online Marketing Webinar, Marketwireblog.com: this is actually a recap of a webinar that I presented at the OMS Virtual Summit, it includes an embedded link to the archived presentation — my first ever speaking gig! Needless to say, I was excited, unfortunately they cut the live Q&A.
- Access deeper Google AdWords reports within Google Analytics, Inside Adwords: the title says it all, now you can access more detailed reporting for Google AdWords accounts all within your Google Analytics login.
- Effective Text Ad Testing, ClickEquations.com: this is a great resource for all of us that are obsessed with increasing quality score through testing ad text. A must-read from some of the brightest minds in search marketing.
- Ultimate Guide to Quality Score, WordStream: an excellent post that includes opinion from 15 PPC experts on how to maximize quality score for your AdWords campaigns, not to be missed!