Acquisio integrates Google Analytics into PPC management platform
Acquisio SEARCH is a powerful paid search management solution for agencies that helps marketers manage, optimize and automate all of their paid search activities across all search engines. Today at SES Toronto, they will be demonstrating their latest reporting enhancements involving the Google Analytics Connector built into Acquisio SEARCH. The full integration is the first of it’s kind between Google Analytics and an ad management software platform.
Making use of the Google API, Acquisio SEARCH’s Google Analytics Connector will enable marketers to measure many more metrics without tedious and error-prone calculations. Acquisio SEARCH automatically calculates:
- Cost per transaction
- Cost per visit
- Cost per page view
- Page views per cilck
- Return on Ad Spend (ROAS)
- Cost per Goal (1 to 20)
If you’re heading to SES Toronto, be sure to stop by booth #18 and say hi, ask for a demo, and grab one of their now legendary Acquisio t-shirts!
