May 2010 Search Marketing News in Review
Although May proved to be a busy month in terms of search marketing news, June promises to heat things up with the rumored Google Mayday update due to arrive at any time. The Mayday update is promised to provide higher quality search results for long tail search queries. Look for more on the Google Mayday update in coming posts, but for now, here is how May 2010 shaped up for online marketing:
- In my first post on Search Engine Watch, I highlighted three ways you can start using multi source attribution modeling using Google Analytics, Yahoo Web Analytics, and Omniture SiteCatalyst.
- I must be in attribution mode, because in another post for Search Engine Guide, I review the new Search Funnels reports in Google AdWords. Read about 3 essential reports you should scrutinize: assisted conversions, top paths, and time lag reports.
- Interesting post by Craig Danuloff at ClickEquations entitled, “Living with Low Quality Score” that explains how it might be best to maintain ads/keywords with low quality score if they’re profitable.
- New targeting options in Google AdWords reintroduce us to broad match, but the more things change the more they stay the same. Andrew Goodman shows us how “Modified Broad Match = Old School Broad Match.”
- Sometimes the hardest thing to do is revise a long-standing and highly optimized PPC campaign when traffic changes dramatically. Samyukta of PPC Hero writes about what you can do to “Stay ahead of shifts in PPC traffic.”
