March 2010 was a busy month for the search marketing industry, mainly due to news and announcements surrounding SES New York. Here are a collection of links to articles that I’ve collected over the month that I think are valuable resources to online marketing, which include great content covering paid search, SEO, web analytics, and social media. Read more…
The Search Engine Marketing Professional Organization’s (SEMPO) annual State of the Search Engine Marketing Report was released today. This year’s report is based on a global online survey of nearly 1,500 client-side marketers and agency respondents and was conducted by Econsultancy. Not surprisingly, the hefty 111-page report highlights recent shifts in marketing spend from traditional offline channels to more efficient, effective and measurable online marketing and search marketing tactics, and identifies the biggest challenge facing marketers is the ability to measure ROI. Detailed findings including visuals after the break… Read more…
With SES New York only two weeks away, I reached out to a really smart guy I first took notice of last year. Craig Macdonald, CMO at Covario, is scheduled to co-host a panel on Day 2 of SES New York entitled, “SEO Performance Marketing: Paid Search is Accountable, so why not SEO?“ Breaking with tradition, this interview surpasses the 2000 word count, so it’s definitely not for the meek. However, don’t let the word count scare you, as Craig and I discuss so many topics ranging from SEO to PPC to social media, you’re bound to be glued to your seat. Read more…
I’m proud to present another series of pre-show interviews for one of my favorite online marketing conferences: Search Engine Strategies New York. This time I’m sitting down with Rebecca Lieb of Econsultancy, perhaps one of the smartest and most influential women in the online marketing and social media space. Rebecca is solo host to a session entitled, “Igniting Viral Campaigns” on Wednesday March 24th. Read more…
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