A story about a hand cart
Jan 27, 2010 Economics
I’m a daily commuter to Toronto, traveling from the outskirts of the big city to the downtown core each and every day, weather permitting. My routine is usually pretty uninspiring, but every once in a while something catches my eye and truly surprises me. This is a story about a simple wheeled hand cart, and how it changed my outlook on an old-school grocery store’s seemingly unchanging corporate protocol with marketing ingenuity.
Read the rest of this entry »
Casting a wider net in Social Media this year? Get social media fit fast!
Jan 20, 2010 Social Media
Social media is already slated as the online marketing weapon of choice for the new decade by pundits in the industry, are you ready to join the conversation? Ugh, cliche already, but unfortunately quite fitting. By social media, it’s important to distinguish between individual platforms or tools and over-arching marketing strategy. You can’t talk about social media from a platform standpoint by only including Twitter in your tactical planning, you need to recognize all the facets and touch points that contribute to a holistic engagement program. Start off on the right foot, and enroll in Marketwire’s Social Media SM10×30 fitness program and make good on your social media New Year’s resolution.
Disclosure: I work for Marketwire, but I contributed to this program and think it’s pretty good, honestly. It’s free, so satisfaction is 100% money-back guaranteed. What have you got to lose?
Read the rest of this entry »
Tags: how to benefit from social media, marketwire social media, social media 10x30
Moving to a new server
Jan 16, 2010 Uncategorized
PPC-Advice.com has finally outgrown it’s web hosting. I’m going to be moving the blog this weekend, so if it doesn’t show up for a few hours, please come back monday morning. Everything should be smoothed out, and faster, by then.
Garry
Bing! Your conversions are ready
Jan 12, 2010 Bing, Google Adwords, Microsoft adCenter, Yahoo
Read the rest of this entry »
You know, I didn’t know what to make of all the hype back at SES Chicago last year. There were tons of people talking about how great Bing! had become, and how it would be so much better once they integrate Yahoo properties into Adcenter. Being a seasoned veteran of the pay-per-click marketing game and having wasted many hours on trying to bleed the stone, I didn’t think twice about giving Microsoft another chance until recently. Boy, was I wrong to wait!
New Year, New Decade, New Blog!
Jan 4, 2010 web analytics
Happy New Year everyone and welcome to the first working day of the decade!
Although I have thoroughly enjoyed the downtime during the holiday season, I took a long-needed break from tweeting (as a grown man, I still feel utterly shamed saying that) and invested a good amount of time expanding my blogging empire. It all came about when I started researching my top posts of 2009. I realized that my most popular articles were those about web analytics, so locking myself in my home office just before New Year’s Eve I hacked yet another perfectly fine Wordpress theme to build a brand new blog dedicated to web analytics called Analytics-Advice.com.
Please visit, comment, bookmark, subscribe to RSS, and favorite it all over. Because, well, I’ll know if you bounce. 
Tags: web analytics, web analytics blog
