WordStream Launches Two Free Tools for SEO and PPC
WordStream seems to be on a roll of late, with an announcement just last month regarding multi-source keyword analytics and Google Analytics API integration and now two new tools to assist in search engine optimization as well as pay-per-click account management. Used separately or as a part of an over-arching search engine marketing strategy, the new Keyword Niche Finder and the Free Keyword Grouper help marketers identify and act on keyword insights.
The Keyword Niche Finder
Many online marketers know how to find and optimize organic and paid search campaigns based on traffic estimation numbers, competition, and other indicators such as web analytics data. What’s somewhat more difficult is to optimize for a larger group of similar keywords that can have significant impact on ROI. In my experience, search marketers tend to focus on generic, high-traffic terms that may be extremely hard to monetize due to the many stages of the conversion process on any website. Generic terms are great to get traffic and introduce yourself to consumers, but consumers are less likely to convert on those highly sought after terms versus long-tail keywords.
The long tail is highly difficult to optimize, especially in SEO because, as the name suggests, the long tail is extremely looooooooooooooooooooooooooong. On any given site, you might have to sift through hundreds and hundreds of phrases in your web analytics software in order to manually identify groups of similar terms that actually convert.
Not anymore. Enter the Keyword Niche Finder from WordStream. Finding those profitable keyword niches just got easier.
The Free Keyword Grouper
Another common problem in both organic and paid search campaigns is assembling lists of keywords that are similar enough to be conquered within a single ad group, ad creative, landing page, or link building campaign. The Free Keyword Grouper collects massive keyword lists into tightly-knit, relevant groups, which can then be applied to SEO efforts in either site navigation and link building efforts or for PPC campaign and ad-group creation and management.
By combining several related keywords into a single ad group, you’re increasing the odds of boosting your quality score and thereby reducing your overall cost per click. From an organic search perspective, you can optimize a site, landing page, or link building campaign by targeting a few keyword phrases at a time, thereby reducing your overall opportunity cost.
Two smart tools from WordStream. Available today.
