PPC-Advice.com

It’s that time of year again.  Time to look back at the last twelve months and reflect on what was a roller coaster year on PPC-Advice.com.  There were good times and there were bad, there were times a few articles were stumbled and dug, and some articles that just plain sucked.  Before we ring in the new year, and possibly a new site (OMG teaser…) let’s go over a few of my favorite posts, a few of your favorite posts, and a few odd-ball articles you may want to revisit. Read more…

WordStream seems to be on a roll of late, with an announcement just last month regarding multi-source keyword analytics and Google Analytics API integration and now two new tools to assist in search engine optimization as well as pay-per-click account management.  Used separately or as a part of an over-arching search engine marketing strategy, the new Keyword Niche Finder and the Free Keyword Grouper help marketers identify and act on keyword insights. Read more…

After two days of intense information uptake via osmosis, I had already typed my fingers to bony stumps hacking out what seemed like an endless stream of status updates on Twitter @gprzyklenk and @marketwire and recaps of each day on this blog.  Finally, day three of Search Engine Strategies Chicago 2009, and what would be my last day at the show.  Lucky for me, I got out of Chicago on a delayed flight, several others couldn’t say the same due to a massive blizzard that struck the entire Midwest and Eastern seaboard.  I’m thankful I stayed for day 3, because unlike other shows, the information didn’t stop as crowds thinned out. Read more…

Today was a day that I could never relive in my head, even if I tried.  I should’ve known better to think SES Chicago Day 1 was an anomaly, especially after keynote speaker Peter Morville described the internet as “information gushing towards your brain like a firehose aimed at a teacup.”  Well Peter, if you thought the internet was overwhelming with information, how about a conference dedicated to internet marketing.  Day 2 just took it up a notch, grab a raincoat and some rubber boots. Read more…

I was quite surprised to see such an overwhelming emphasis on web analytics, data, integration, and core business impact metrics such as return on investment and lifetime value of the client today. It’s somewhat unusual for much of the session talk to stray far from general search marketing, because as marketers we perhaps tend to gloss over the numbers in the name of branding efforts and long term investments in growth. Not so with SES Chicago! Not anymore! Read more…

Sadly, it’s tougher and tougher nowadays for me to pick up a book and really stick with it.  What with commuting everyday an hour each way, a buzzing iPhone that won’t stop after 5pm, and maintaining a blog in an industry that doesn’t sleep – it can be hard to find the time to read.  So for the past few weeks, I’ve made the time to crack open and read every page of Avinash Kaushik’s latest book, Web Analytics 2.0: The art of online accountability and science of customer centricity, and I’m glad I did.  So I’m going to give you three reasons you should buy this book today. Read more…

Persona marketing, by definition, is the application of fictional psychological and/or demographic profiles to anyone that might use a site or product.  In online marketing, we’re blessed with possibly the best quality data available compared to the rest of the discipline, because we can often accurately profile anyone including prospects, clients, internal stakeholders – any visitor in fact.  When we narrow the scope of online marketing to paid search or “pay-per-click” we often need to strike a balance between traffic quality and quantity.  Persona marketing can help one of two ways, through the ads we craft to capture an audience, and the landing page we create to convert visitors. Read more…