Wordstream adds multi-source keyword analytics and Google Analytics API integration

Published November 10, 2009 by Garry Przyklenk Analytics Tools

Wordstream has long been the tool of choice for search marketing keyword discovery, negative keywords, and data insights – to a point. It used to be that you would assemble your research piecemeal and work out the high-value opportunities from the long tail yourself. With their announcement today comes news of multiple source keyword research and Google Analytics API integration that is worthy of note to both SEO and PPC keyword benchmarking efforts.

It’s important to note that although there are tons of tools out there that will help you research keywords, search volumes, and negative keywords, none of them really go beyond suggesting inclusion in an existing portfolio. Some high-end paid tools such as Hitwise can approximate your share of voice in both SEO and PPC, but doesn’t use your own data directly (without added interface customizations, I’m sure).

So for Wordstream to start accepting multiple points of research into their tool, you’re getting a holistic view of the market, and might be able to filter what’s signal and what’s noise. In addition, the company also announced Google Analytics API integration, enabling you to layer your own existing data and calculate opportunity and saturation without the guesswork.