I finally managed to hook another big one in the online marketing industry, none other than Bryan Eisenberg. However, if I were a fisherman I’d be somewhat disappointed and throw him back because he lost a whopping 55 lbs since April! All kidding aside, I’m delighted to have him on board for this Q&A because Bryan is really making it look easy lately, especially when you consider this interview is on the heels of jury duty, countless speaking engagements as a professional speaker, and balancing a family and successful career, plus a healthy new lifestyle. He’s scheduled to participate in an upcoming panel entitled “Turning your web analytics into a money-making machine” at SES Chicago. We caught up to him last week for an exciting telephone interview covering a wide range of topics including a sneak peek at SES Chicago. Read more…
Last week, I caught up with a very busy guy in the realm of online marketing and SEO. Ray “Catfish” Comstock, a true rock and roller of search marketing, a highly quotable and highly regarded SEO expert, is officially (by day) the senior search strategist at BusinessOnLine. I’d be remiss to mention that by night he’s actually a genuine rocker with Dive Bomber, hence the photo to the right. He’s also going to be participating in a panel entitled “Meaningful SEO Metrics: Going Beyond the Numbers” at SES Chicago 2009. Is there anything he can’t do? Let’s find out. Read more…
Wordstream has long been the tool of choice for search marketing keyword discovery, negative keywords, and data insights – to a point. It used to be that you would assemble your research piecemeal and work out the high-value opportunities from the long tail yourself. With their announcement today comes news of multiple source keyword research and Google Analytics API integration that is worthy of note to both SEO and PPC keyword benchmarking efforts. Read more…
You’re sure to remember that back in June, I interviewed Avinash Kaushik in advance of his appearance at SES San Jose 2009. Well, he’s agreed to come back and talk to us again, and this time we’re chatting about his new book Web Analytics 2.0, which is on sale now. Just like his old book Web Analytics an Hour a Day, his new book is chock full of great advice and helpful life lessons when it comes to web analytics, plus proceeds of his book go to great causes (Smile Train and Ekal Vidyalaya). Read more…
Tradeshow Week surveyed 323 executives and managers in a range of industries and sectors, and found some surprising results about who attends tradeshows during a recession, and why. The online marketing industry is amongst the fastest growing, and constantly changing sectors in the world, so amidst a recession (or arguably an upward economic trend) a marketer may have to balance travel expenses with their equally important need to keep their heads above the water to keep pace – I know I have the same concerns. So with the aforementioned obvious winner a given, what other reasons rounded out the top 5? Read more…
