http://www.ppc-advice.com/2009/10/21/google-adwords-impression-share-metrics-for-campaigns/ Online Marketing, Analytics, SEO, and Social Media Sun, 05 Feb 2012 19:23:08 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.ppc-advice.com/2009/10/21/google-adwords-impression-share-metrics-for-campaigns/comment-page-1/#comment-350 Chris Crompton Wed, 28 Oct 2009 14:19:26 +0000 http://www.ppc-advice.com/?p=397#comment-350 I just confirmed with Google that negative keywords ARE taken into account. Impression share reports only take into account when your ads are actually eligible for the auction. They aren't eligible if your negative keywords keep you from showing. I just confirmed with Google that negative keywords ARE taken into account. Impression share reports only take into account when your ads are actually eligible for the auction. They aren’t eligible if your negative keywords keep you from showing.

]]> http://www.ppc-advice.com/2009/10/21/google-adwords-impression-share-metrics-for-campaigns/comment-page-1/#comment-711 Chris Crompton Wed, 28 Oct 2009 14:19:00 +0000 http://www.ppc-advice.com/?p=397#comment-711 I just confirmed with Google that negative keywords ARE taken into account. Impression share reports only take into account when your ads are actually eligible for the auction. They aren't eligible if your negative keywords keep you from showing. I just confirmed with Google that negative keywords ARE taken into account. Impression share reports only take into account when your ads are actually eligible for the auction. They aren’t eligible if your negative keywords keep you from showing.

]]> http://www.ppc-advice.com/2009/10/21/google-adwords-impression-share-metrics-for-campaigns/comment-page-1/#comment-323 Béate Vervaecke Sun, 25 Oct 2009 12:50:24 +0000 http://www.ppc-advice.com/?p=397#comment-323 Maybe good to know, but negatives are not taken into account when calculating the Impression Share. If you have many words excluded, it's possible that your impression share is very low. Maybe good to know, but negatives are not taken into account when calculating the Impression Share. If you have many words excluded, it’s possible that your impression share is very low.

]]> http://www.ppc-advice.com/2009/10/21/google-adwords-impression-share-metrics-for-campaigns/comment-page-1/#comment-710 Béate Vervaecke Sun, 25 Oct 2009 12:50:00 +0000 http://www.ppc-advice.com/?p=397#comment-710 Maybe good to know, but negatives are not taken into account when calculating the Impression Share. If you have many words excluded, it's possible that your impression share is very low. Maybe good to know, but negatives are not taken into account when calculating the Impression Share. If you have many words excluded, it’s possible that your impression share is very low.

]]> http://www.ppc-advice.com/2009/10/21/google-adwords-impression-share-metrics-for-campaigns/comment-page-1/#comment-318 Chris Crompton Sat, 24 Oct 2009 22:44:32 +0000 http://www.ppc-advice.com/?p=397#comment-318 In talking with a Google representative a few months ago, I was told that "Exact Match Impression Share" isn't just for exact match keywords. It is instead the impression share your campaign would have received if all the keywords were exact match. So if you have "blue widget" as a broad match, and your keyword is triggered for a search for "blue widget", this would be 100% exact match impression share. This metric is to be used to make sure you are getting good impression share coverage on all the keywords you are explicitly trying to target. In talking with a Google representative a few months ago, I was told that “Exact Match Impression Share” isn’t just for exact match keywords. It is instead the impression share your campaign would have received if all the keywords were exact match. So if you have “blue widget” as a broad match, and your keyword is triggered for a search for “blue widget”, this would be 100% exact match impression share. This metric is to be used to make sure you are getting good impression share coverage on all the keywords you are explicitly trying to target.

]]> http://www.ppc-advice.com/2009/10/21/google-adwords-impression-share-metrics-for-campaigns/comment-page-1/#comment-709 Chris Crompton Sat, 24 Oct 2009 22:44:00 +0000 http://www.ppc-advice.com/?p=397#comment-709 In talking with a Google representative a few months ago, I was told that "Exact Match Impression Share" isn't just for exact match keywords. It is instead the impression share your campaign would have received if all the keywords were exact match. So if you have "blue widget" as a broad match, and your keyword is triggered for a search for "blue widget", this would be 100% exact match impression share. This metric is to be used to make sure you are getting good impression share coverage on all the keywords you are explicitly trying to target. In talking with a Google representative a few months ago, I was told that “Exact Match Impression Share” isn’t just for exact match keywords. It is instead the impression share your campaign would have received if all the keywords were exact match. So if you have “blue widget” as a broad match, and your keyword is triggered for a search for “blue widget”, this would be 100% exact match impression share. This metric is to be used to make sure you are getting good impression share coverage on all the keywords you are explicitly trying to target.

]]> http://www.ppc-advice.com/2009/10/21/google-adwords-impression-share-metrics-for-campaigns/comment-page-1/#comment-313 PPC News Roundup For 10/23/2009 | The Adventures of PPC Hero Fri, 23 Oct 2009 18:35:47 +0000 http://www.ppc-advice.com/?p=397#comment-313 [...] you understand how to interpret it. This post does a good job of explaining the basics behind the impression share metric in Google [...] [...] you understand how to interpret it. This post does a good job of explaining the basics behind the impression share metric in Google [...]

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