The more I talk to the people at ClickEquations, the more impressed I become with their product development. I last caught up with Alex Cohen and Craig Danuloff of ClickEquations back in August at SES San Jose, believe it or not – on the advice of Avinash Kaushik. There are a ton of pay-per-click bid management vendors out there, so I sought to find out what made ClickEquations different by sitting down with Craig Danuloff, President and Founder of ClickEquations. Read more…
Once upon a Google Adwords report, the impression share metric represented a peculiar, but intriguing metric. Impression share can be thought of as a “share of voice” metric which measures the total impression your ads generate in a campaign out of the total available impressions for your keywords and targeted geography. However, campaigns can be large, complex messes full of different ad groups and match types, so an impression share metric was relatively useless, unless your campaigns were simple. Although not revealing their quality score hand completely, Google has bestowed more meaningful insights to advertisers, if you know where to look. Read more…
That time of year is upon us once again, financial reporting time. With technology giants showing optimistic news recently, and industry heavyweights due to weigh in soon, we’re hoping to hear more good news about economic recovery.
With that in mind, let’s look at the most important finance people examine when scrutinizing earnings news, and what marketing strategy has to do with those numbers. Read more…
At first, I thought it was curious that my paid search campaigns would show relatively consistent patterns on a monthly and yearly basis. Trends that I blogged about before some 2 years ago, still hold true today while others have become even more obvious. Needless to say, knowing about these trends gives you a significant leg up on the competition, and verifying which patterns exist for your industry is as easy as tuning your campaign reporting to historical dates in the past. Read more…
