The Google Content Network is a nice place, yet again
Sep 30, 2009 Google Adwords, PPC Programs
Every now and then I like to run a check-up on my contextual match content network campaigns, to make sure Google is doing it’s job in keeping Adsense partners in check. I’m happy to report that recent screening and higher scrutiny has gone a long way to clean up the Google Adwords Content Network. The whole point of contextual match campaigns is to find areas advertisers can generate impressions, and hopefully cheap clicks.
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Tags: ad impressions, adwords content network, Google Adwords, google content network, low cpc
Lazy Search Marketers, Prepare to be Called out!
Sep 28, 2009 PPC Basics, SEO
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Here’s a quick quiz: what are the easiest keywords to win in both SEO and paid search campaigns? What are the toughest keywords to win in SEO and the most expensive to buy in PPC? This isn’t a trick question and the answers are obvious: your company’s or client’s brand name keywords should always be the easiest to win, and the two or three keyword generic phrases are always the toughest. So why do some SEO’s and PPC campaign managers think last click attribution should give them unearned credit on brand names? Could it be laziness?
Tags: brand keywords, brand name keywords, last click attribution, pay per click advertising, SEO
Dispelling the Myths of SEO
Sep 21, 2009 Google, SEO, Search Engines, Webmaster Tips, Yahoo
I don’t blame webmasters, marketers or even the casual blogger for having such a hard time grasping the one true testament of SEO, if that really even exists, because things change on a daily, or even hourly basis. Plus, you have so-called experts touting tall tales of black-hat SEO, and how “in my day I could stuff keywords until the cows came home to rank 1st overall in Google”. The basics are relatively straightforward, and fundamentally unchanged over the past few years; it’s the tactics that have changed. So here is a run through of all the latest resources I could find to dispel the myths and set the records straight.
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Interview with Jason Matheson, marketer extraordinaire and owner of NextTree.com
Sep 18, 2009 Google Analytics, SEO
First off, I have to state that Jason Matheson and I go way back. He actually used to be my boss as Marketing Director and (reluctant) personal mentor at Netfirms. People that know me well will know that there are a very few people I trust enough professionally in a work environment to hand over creative control or technical aspects of a project, but Jason makes my short list of candidates. I recently caught up with him to find out about his most recent venture as founder and owner of NextTree, one of Canada’s fastest growing custom web design companies.
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Tags: canadian web design, custom websites, jason matheson, nexttree, web design
Measuring Social Media Success or ROI shouldn't be hard
Sep 14, 2009 Analytics Tools, New Technology, SEO, SES Tour, Social Media
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Unless you’ve been living under a rock for the past 7 years, or 2 years which seems more popularly accepted, you would be blind not to notice the impact social media and networking sites have had on society. Some say product purchasing decisions are slowly migrating from search to social, forgoing the researching and evaluating phases for instant gratification and credible influence. So why are online marketers finding it so hard to determine the net effect of their social marketing efforts on a handful of web 2.0 sites?
Tags: attribution analysis, micro conversions, Social Media, social media marketing, web analytics
Taking the backwards "IT" out of Online Marketing
Sep 10, 2009 Economics, Google Analytics, New Technology, Webmaster Tips
In the best of scenarios, collectively, the IT department within an organization is an extremely busy place, with the hustle and bustle of scoping, engineering, implementing, and testing every phase of an online web property. Priorities on projects originating from product development, marketing, sales, and support have to be weighed accordingly. However, with the ever-changing world of online marketing, companies have to be increasingly more agile, and aware of changes across the enterprise.
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Tags: content management systems, google website optimizer, information technology, legacy systems, multivariate testing, opportunity cost, work meetings
