http://www.ppc-advice.com/2009/07/27/true-conversion-and-return-on-investment-bs/ Online Marketing, Analytics, SEO, and Social Media Sun, 05 Feb 2012 19:23:08 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.ppc-advice.com/2009/07/27/true-conversion-and-return-on-investment-bs/comment-page-1/#comment-464 PPC-Advice.com Best Posts of 2009 | PPC-Advice.com Mon, 21 Dec 2009 23:42:09 +0000 http://www.ppc-advice.com/?p=337#comment-464 [...] True conversion and return on investment BS (ROIBS!) Maybe this was just my utter failure to coin an abbreviation of my own, or maybe I was totally off my rocker that day.  Who knows, it could be a bit of both?  Perhaps the message was a bit premature in that it addresses multi-touch campaign attribution and true ROI calculation.  Recent conferences seem to indicate the audiences are ready, so maybe it will get legs again in 2010. [...] [...] True conversion and return on investment BS (ROIBS!) Maybe this was just my utter failure to coin an abbreviation of my own, or maybe I was totally off my rocker that day.  Who knows, it could be a bit of both?  Perhaps the message was a bit premature in that it addresses multi-touch campaign attribution and true ROI calculation.  Recent conferences seem to indicate the audiences are ready, so maybe it will get legs again in 2010. [...]

]]> http://www.ppc-advice.com/2009/07/27/true-conversion-and-return-on-investment-bs/comment-page-1/#comment-147 Michael Wed, 05 Aug 2009 20:33:32 +0000 http://www.ppc-advice.com/?p=337#comment-147 I normally target 1-3% conversion rate anything under 1% needs to be improved, however it depends on the industry from what i have seen. For example catalog sites normally have an extremely high conversion rate because people already know that they are going to buy before they go. However, informational websites have a very low conversion rate because it is 'free information' and a lot of the traffic that they receive is just that - people looking for free stuff. I normally target 1-3% conversion rate anything under 1% needs to be improved, however it depends on the industry from what i have seen. For example catalog sites normally have an extremely high conversion rate because people already know that they are going to buy before they go. However, informational websites have a very low conversion rate because it is ‘free information’ and a lot of the traffic that they receive is just that – people looking for free stuff.

]]> http://www.ppc-advice.com/2009/07/27/true-conversion-and-return-on-investment-bs/comment-page-1/#comment-700 Michael Wed, 05 Aug 2009 20:33:00 +0000 http://www.ppc-advice.com/?p=337#comment-700 I normally target 1-3% conversion rate anything under 1% needs to be improved, however it depends on the industry from what i have seen. For example catalog sites normally have an extremely high conversion rate because people already know that they are going to buy before they go. However, informational websites have a very low conversion rate because it is 'free information' and a lot of the traffic that they receive is just that - people looking for free stuff. I normally target 1-3% conversion rate anything under 1% needs to be improved, however it depends on the industry from what i have seen. For example catalog sites normally have an extremely high conversion rate because people already know that they are going to buy before they go. However, informational websites have a very low conversion rate because it is ‘free information’ and a lot of the traffic that they receive is just that – people looking for free stuff.

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